Week |
Subject |
Related Preparation |
1) |
Introduction to the course and syllabus review. |
CW: Course requirements.
HW: Providing examples of different sector’s brands |
2) |
Creating an Identity |
CW: Analysing world brands and typografy
HW: Choosing sector |
3) |
Students will conduct a corporate needs analysis and work on preliminary concepts |
CW: Discusing corporate needs / logo’s drafts
HW: Providing examples of Turkish brands |
4) |
Research/Chossing a brand (different for each student) |
CW: Brand analogies /preparing logotype alternatives |
5) |
Presenting concepts and pre-resolved designs |
CW: Preparing logotype alternatives
HW: Logo’s fine tunning |
6) |
Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – |
CW: Logo’s fine tunning
HW: Preparing booklet |
7) |
Review |
Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
8) |
Research/Chossing a brand (same for all the students) |
CW: Research /brand analogies.
HW: Preparing first alternatives |
9) |
Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. |
CW: Logotype’s fine tunning
HW: Creating stationery’s structure |
10) |
Conducting a corporate needs analysis and work on preliminary concepts (1) |
CW: Corporate analysis/ stationery’s structures
HW: Preparing stationary and merchandise |
11) |
Conducting a corporate needs analysis and work on preliminary concepts (2) |
CW: Researching various corporate identity manuals |
12) |
Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. |
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13) |
Producing the final corporate standards manual suitable for inclusion in their portfolio. |
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14) |
Corporate Standards manual presentation
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Program Outcomes |
Level of Contribution |
1) |
The use of theoretical knowledge in practice |
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2) |
Effective use the terminology of the field |
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3) |
Behave according to basic professional legislation related the field |
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4) |
Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication |
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5) |
Express the social, scientific, cultural and ethical values of professional |
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6) |
Behave according to quality management and processes and participate in these processes |
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7) |
Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness |
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8) |
Use basic level knowledge and skills related the field, interpret and evaluate the data, identify potential problems and solve them |
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9) |
Implement techniques according to developing technology and use new tools and devices |
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10) |
The ability to prepare the operating room for surgery |
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11) |
The ability to admit the patient into the operating room and to provide assistance for post - operational transport |
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12) |
The ability to have theoretical and practical knowledge related to the field at a basic level |
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