| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course and syllabus review. |
CW: Course requirements.
HW: Providing examples of different sector’s brands |
| 2) |
Creating an Identity |
CW: Analysing world brands and typografy
HW: Choosing sector |
| 3) |
Students will conduct a corporate needs analysis and work on preliminary concepts |
CW: Discusing corporate needs / logo’s drafts
HW: Providing examples of Turkish brands |
| 4) |
Research/Chossing a brand (different for each student) |
CW: Brand analogies /preparing logotype alternatives |
| 5) |
Presenting concepts and pre-resolved designs |
CW: Preparing logotype alternatives
HW: Logo’s fine tunning |
| 6) |
Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – |
CW: Logo’s fine tunning
HW: Preparing booklet |
| 7) |
Review |
Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
| 8) |
Research/Chossing a brand (same for all the students) |
CW: Research /brand analogies.
HW: Preparing first alternatives |
| 9) |
Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. |
CW: Logotype’s fine tunning
HW: Creating stationery’s structure |
| 10) |
Conducting a corporate needs analysis and work on preliminary concepts (1) |
CW: Corporate analysis/ stationery’s structures
HW: Preparing stationary and merchandise |
| 11) |
Conducting a corporate needs analysis and work on preliminary concepts (2) |
CW: Researching various corporate identity manuals |
| 12) |
Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. |
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| 13) |
Producing the final corporate standards manual suitable for inclusion in their portfolio. |
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| 14) |
Corporate Standards manual presentation
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| |
Program Outcomes |
Level of Contribution |
| 1) |
Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery. |
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| 2) |
In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender. |
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| 3) |
In the provision of health services, prioritizes the protection and development of the health of individuals and society. |
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| 4) |
Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health. |
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| 5) |
By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals. |
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| 6) |
Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes. |
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| 7) |
Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient. |
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| 8) |
Provides health services by considering patient and employee health and safety. |
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| 9) |
In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it. |
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| 10) |
Takes good medical practice into account while carrying out his/her profession. |
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| 11) |
Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession. |
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| 12) |
Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient. |
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| 13) |
Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics. |
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| 14) |
Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health. |
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| 15) |
Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health. |
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| 16) |
Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services. |
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| 17) |
The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this |
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| 18) |
Shows exemplary behavior and leads the healthcare team during service delivery. |
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| 19) |
Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of. |
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| 20) |
Establishes positive communication within the health team it serves and assumes different team roles when necessary. |
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| 21) |
Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly. |
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| 22) |
In the professional practices, works in harmony and effectively with the colleagues and other professional groups. |
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| 23) |
Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations. |
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| 24) |
Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics. |
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| 25) |
In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms. |
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| 26) |
Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society. |
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| 27) |
Reaches and critically evaluates current literature knowledge about his/her profession. |
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| 28) |
Applies the principles of evidence-based medicine in clinical decision making. |
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| 29) |
Uses information technologies to increase the effectiveness of its work on health care, research and education. |
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| 30) |
Effectively manages individual work processes and career development. |
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| 31) |
Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life. |
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| 32) |
Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process |
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