| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course and syllabus review. |
CW: Course requirements.
HW: Providing examples of different sector’s brands |
| 2) |
Creating an Identity |
CW: Analysing world brands and typografy
HW: Choosing sector |
| 3) |
Students will conduct a corporate needs analysis and work on preliminary concepts |
CW: Discusing corporate needs / logo’s drafts
HW: Providing examples of Turkish brands |
| 4) |
Research/Chossing a brand (different for each student) |
CW: Brand analogies /preparing logotype alternatives |
| 5) |
Presenting concepts and pre-resolved designs |
CW: Preparing logotype alternatives
HW: Logo’s fine tunning |
| 6) |
Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – |
CW: Logo’s fine tunning
HW: Preparing booklet |
| 7) |
Review |
Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
| 8) |
Research/Chossing a brand (same for all the students) |
CW: Research /brand analogies.
HW: Preparing first alternatives |
| 9) |
Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. |
CW: Logotype’s fine tunning
HW: Creating stationery’s structure |
| 10) |
Conducting a corporate needs analysis and work on preliminary concepts (1) |
CW: Corporate analysis/ stationery’s structures
HW: Preparing stationary and merchandise |
| 11) |
Conducting a corporate needs analysis and work on preliminary concepts (2) |
CW: Researching various corporate identity manuals |
| 12) |
Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. |
|
| 13) |
Producing the final corporate standards manual suitable for inclusion in their portfolio. |
|
| 14) |
Corporate Standards manual presentation
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Setting up various spaces in national and international contexts, carrying out designs, planning and applications that could satisfy various user groups and respond various requirements in the field of Interior Architecture, |
|
| 2) |
Analyzing the information gathered from the framework of actual physical, social and economical constraints and user requirements, and synthesizing these with diverse knowledge and considerations in order to create innovative spatial solutions, |
|
| 3) |
Generating creative, innovative, aesthetic and unique spatial solutions by using tangible and abstract concepts, |
|
| 4) |
Using at least one of the illustration and presentation technologies competently, that the field of interior architecture requires, |
|
| 5) |
Reporting, presenting and transferring the design, practice and research studies to the specialists or laymen by using visual, textual or oral communication methods, efficiently and accurately, |
|
| 6) |
Embracing and prioritizing man-environment relationships, user health, safety and security, and universal design principles in the field of interior architecture, |
|
| 7) |
Design understanding and decision making that respects social and cultural rights of the society, cultural heritage and nature, |
|
| 8) |
Being aware of national and international values, following developments and being equipped about ethical and aesthetical subjects in the fields of interior architecture, design and art, |
|
| 9) |
Having absolute conscious about legal regulations, standards and principles; and realizing professional ethics, duties and responsibilities in the field of Interior Architecture, |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
