Week |
Subject |
Related Preparation |
1) |
Introduction to the course and syllabus review. |
CW: Course requirements.
HW: Providing examples of different sector’s brands |
2) |
Creating an Identity |
CW: Analysing world brands and typografy
HW: Choosing sector |
3) |
Students will conduct a corporate needs analysis and work on preliminary concepts |
CW: Discusing corporate needs / logo’s drafts
HW: Providing examples of Turkish brands |
4) |
Research/Chossing a brand (different for each student) |
CW: Brand analogies /preparing logotype alternatives |
5) |
Presenting concepts and pre-resolved designs |
CW: Preparing logotype alternatives
HW: Logo’s fine tunning |
6) |
Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – |
CW: Logo’s fine tunning
HW: Preparing booklet |
7) |
Review |
Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
8) |
Research/Chossing a brand (same for all the students) |
CW: Research /brand analogies.
HW: Preparing first alternatives |
9) |
Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. |
CW: Logotype’s fine tunning
HW: Creating stationery’s structure |
10) |
Conducting a corporate needs analysis and work on preliminary concepts (1) |
CW: Corporate analysis/ stationery’s structures
HW: Preparing stationary and merchandise |
11) |
Conducting a corporate needs analysis and work on preliminary concepts (2) |
CW: Researching various corporate identity manuals |
12) |
Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. |
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13) |
Producing the final corporate standards manual suitable for inclusion in their portfolio. |
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14) |
Corporate Standards manual presentation
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Program Outcomes |
Level of Contribution |
1) |
Have sufficient background in mathematics, science and artificial intelligence engineering. |
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2) |
Use theoretical and applied knowledge in the fields of mathematics, science and artificial intelligence engineering together for engineering solutions. |
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3) |
Identify, define, formulate and solve engineering problems, select and apply appropriate analytical methods and modeling techniques for this purpose. |
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4) |
Analyse a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods in this direction. |
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5) |
Select and use modern techniques and tools necessary for engineering applications. |
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6) |
Design and conduct experiments, collect data, and analyse and interpret results. |
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7) |
Work effectively both as an individual and as a multi-disciplinary team member. |
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8) |
Access information via conducting literature research, using databases and other resources |
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9) |
Follow the developments in science and technology and constantly update themself with an awareness of the necessity of lifelong learning. |
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10) |
Use information and communication technologies together with computer software with at least the European Computer License Advanced Level required by their field. |
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11) |
Communicate effectively, both verbal and written; know a foreign language at least at the European Language Portfolio B1 General Level. |
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12) |
Have an awareness of the universal and social impacts of engineering solutions and applications; know about entrepreneurship and innovation; and have an awareness of the problems of the age. |
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13) |
Have a sense of professional and ethical responsibility. |
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14) |
Have an awareness of project management, workplace practices, employee health, environment and work safety; know the legal consequences of engineering practices. |
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