Week |
Subject |
Related Preparation |
1) |
Introduction to the course and syllabus review. |
CW: Course requirements.
HW: Providing examples of different sector’s brands |
2) |
Creating an Identity |
CW: Analysing world brands and typografy
HW: Choosing sector |
3) |
Students will conduct a corporate needs analysis and work on preliminary concepts |
CW: Discusing corporate needs / logo’s drafts
HW: Providing examples of Turkish brands |
4) |
Research/Chossing a brand (different for each student) |
CW: Brand analogies /preparing logotype alternatives |
5) |
Presenting concepts and pre-resolved designs |
CW: Preparing logotype alternatives
HW: Logo’s fine tunning |
6) |
Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – |
CW: Logo’s fine tunning
HW: Preparing booklet |
7) |
Review |
Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
8) |
Research/Chossing a brand (same for all the students) |
CW: Research /brand analogies.
HW: Preparing first alternatives |
9) |
Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. |
CW: Logotype’s fine tunning
HW: Creating stationery’s structure |
10) |
Conducting a corporate needs analysis and work on preliminary concepts (1) |
CW: Corporate analysis/ stationery’s structures
HW: Preparing stationary and merchandise |
11) |
Conducting a corporate needs analysis and work on preliminary concepts (2) |
CW: Researching various corporate identity manuals |
12) |
Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. |
|
13) |
Producing the final corporate standards manual suitable for inclusion in their portfolio. |
|
14) |
Corporate Standards manual presentation
|
|
|
Program Outcomes |
Level of Contribution |
1) |
Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. |
|
2) |
Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. |
|
3) |
Ability to employ theoretical knowledge in the areas of the use of photography and video. |
|
4) |
Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. |
|
5) |
Ability in problem solving in relation to projects in photography and video. |
|
6) |
Ability to generate innovative responses to particular and novel requirements in photography and video. |
|
7) |
Understanding and appreciation of the roles and potentials of the image across visual culture |
|
8) |
Ability to communicate distinctively by means of photographic and video images. |
|
9) |
Experience of image post-production processes and ability to develop creative outcomes through this knowledge. |
|
10) |
Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. |
|
11) |
Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. |
|
12) |
Knowledge of and ability to make a significant contribution to the goals of public communication. |
|
13) |
Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. |
|
14) |
Gaining general knowledge about the points of intersection of communication, art and technology. |
|