Week |
Subject |
Related Preparation |
1) |
Introduction to the course and syllabus review. |
CW: Course requirements.
HW: Providing examples of different sector’s brands |
2) |
Creating an Identity |
CW: Analysing world brands and typografy
HW: Choosing sector |
3) |
Students will conduct a corporate needs analysis and work on preliminary concepts |
CW: Discusing corporate needs / logo’s drafts
HW: Providing examples of Turkish brands |
4) |
Research/Chossing a brand (different for each student) |
CW: Brand analogies /preparing logotype alternatives |
5) |
Presenting concepts and pre-resolved designs |
CW: Preparing logotype alternatives
HW: Logo’s fine tunning |
6) |
Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – |
CW: Logo’s fine tunning
HW: Preparing booklet |
7) |
Review |
Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
8) |
Research/Chossing a brand (same for all the students) |
CW: Research /brand analogies.
HW: Preparing first alternatives |
9) |
Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. |
CW: Logotype’s fine tunning
HW: Creating stationery’s structure |
10) |
Conducting a corporate needs analysis and work on preliminary concepts (1) |
CW: Corporate analysis/ stationery’s structures
HW: Preparing stationary and merchandise |
11) |
Conducting a corporate needs analysis and work on preliminary concepts (2) |
CW: Researching various corporate identity manuals |
12) |
Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. |
|
13) |
Producing the final corporate standards manual suitable for inclusion in their portfolio. |
|
14) |
Corporate Standards manual presentation
|
|
|
Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
5 |
2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field.
|
5 |
3) |
Qualify in design directing through analysis and design processes. |
5 |
4) |
Display creative thinking, approach and production process skills.
|
5 |
5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually.
|
1 |
6) |
Identify complementary design solutions in the visual field in order to solve communication problems.
|
4 |
7) |
Perform necessary operational skills in order to finalize products in the visual communication design field.
|
4 |
8) |
Evaluate recent design trends and the evolving aesthetic perspectives.
|
3 |
9) |
Use recent design softwares that coincide with the developing information technologies and communication channels.
|
1 |
10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field.
|
3 |
11) |
Perform necessary time management in order to complete a visual communication design project.
|
5 |
12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project.
|
4 |
13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work.
|
4 |
14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
3 |