VCD3123 Corporate Identity DesignBahçeşehir UniversityDegree Programs PSYCHOLOGYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PSYCHOLOGY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD3123 Corporate Identity Design Fall 2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s): Instructor MATİLDE WOL
Recommended Optional Program Components: None
Course Objectives: The primary objectives of this course are to give students the theoretical knowledge and practical design skills associated with the creation and maintenance of a corporate visual identity. Students develop critical interpersonal communication, analytical and design skills connected with the process of designing a corporate identity package for a client.
Students investigate the use of symbols, the psychological implications of colour and typographic communications in relation to their application across a broad spectrum of surfaces and materials.

Learning Outcomes

The students who have succeeded in this course;
1) Analyze world brands and typography
2) Discussing corporate needs
3) Review brands theoretical principles
4) Define the parts of the logotype
5) Review brands design principles
6) Execute stationery’s structures
7) Identify the needs for corporate analysis
8) Execute corporate standards manual

Course Content

Analysis of the brands, logo design, corporate identity manual topics are discussed.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course and syllabus review. CW: Course requirements. HW: Providing examples of different sector’s brands
2) Creating an Identity CW: Analysing world brands and typografy HW: Choosing sector
3) Students will conduct a corporate needs analysis and work on preliminary concepts CW: Discusing corporate needs / logo’s drafts HW: Providing examples of Turkish brands
4) Research/Chossing a brand (different for each student) CW: Brand analogies /preparing logotype alternatives
5) Presenting concepts and pre-resolved designs CW: Preparing logotype alternatives HW: Logo’s fine tunning
6) Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – CW: Logo’s fine tunning HW: Preparing booklet
7) Review Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages
8) Research/Chossing a brand (same for all the students) CW: Research /brand analogies. HW: Preparing first alternatives
9) Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. CW: Logotype’s fine tunning HW: Creating stationery’s structure
10) Conducting a corporate needs analysis and work on preliminary concepts (1) CW: Corporate analysis/ stationery’s structures HW: Preparing stationary and merchandise
11) Conducting a corporate needs analysis and work on preliminary concepts (2) CW: Researching various corporate identity manuals
12) Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity.
13) Producing the final corporate standards manual suitable for inclusion in their portfolio.
14) Corporate Standards manual presentation

Sources

Course Notes / Textbooks: Ders Anlatımları , Kütüphane & Site Araştırmaları, Tartışmalar, Sunumlar, Uygulamalar Lectures , Library& Site Researches, Discussions, Demonstrations, Applications
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 15 % 20
Presentation 1 % 25
Midterms 1 % 25
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Application 14 28
Midterms 14 28
Final 13 26
Total Workload 124

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills.
2) To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior.
3) To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques).
4) To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies).
5) To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas.
6) To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization.
7) To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies.
8) To gain the basic knowledge and skills necessary for psychological assessment and evaluation.
9) To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes.
10) To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society.
11) To have problem solving skills and to be able to develop the necessary analytical approaches for this.
12) To be able to criticize any subject in business and academic life and to be able to express their thoughts.