CGB4071 Sensory TrainingBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
CGB4071 Sensory Training Spring
Fall
2 0 2 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor GÜLNİHAL ESRA KORKUT
Course Objectives: To learn the development of sense and perception and become able to consult families and professionals

Learning Outcomes

The students who have succeeded in this course;
1.Basic concepts about sense and perception
2.Approaches about development of perception
3.Factors that effect perception
4.The development process and characteristics of 7 senses

Course Content

The Definition and differences of Sense and Perception, 7 Senses
Sight,Hearing, Touch, Taste, Smell, Propriosepsiyon, Balance developmental process, the characteristics

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Sensation and Perception; Definitions, Differences, Sense Organs
2) Approaches about sensation and perception, the factors that effect perception
3) Hearing ; Development and supporting at early age
4) Sight; Development and supporting at early age
5) Touch; Development and supporting at early age
6) Taste and Smell; Development and supporting at early age
7) Propriosepsiyon; Development and supporting at early age
8) Balance; Development and supporting at early age
9) Midterm exam
10) Activities support 7 senses; at home and in family
11) Activities support 7 senses; at kindergarten and to professionals
12) Project presentation
13) Project presentation
14) Is there a dominant sense at children? / Discussion

Sources

Course Notes / Textbooks: Dunstan, P.J. (2009), Child Sense, Bantam Books, USA.
Lezak Deutsch, M. ( 1983), Neuropsychological Assessment, Oxford University Press, USA.
Madi, B. (2011), Öğrenme Beyinde Nasıl Oluşur, 2. Baskı, Efil Yayınevi, İstanbul.
Perkins, M. (1983), Sesnsing the World, Hackett Publishing Company, USA.
Rookes, P.; Wilson, J. (2000), Perception, Routladge, Great Britain.
San Bayhan, P.; Artan, İ. (2004), Çocuk Gelişimi ve Eğitimi, MORPA Kültür Yayınları, İstanbul.
References: Schiffman, H.R. (2001), Sensation and Perception, 5th ed., John Wiley & Sons Inc., USA.
Silberg, J. (2006), Learning Games Exploring the Senses, Gryphon House Inc., Beltsville.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Homework Assignments 1 % 10
Presentation 1 % 10
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 2 28
Study Hours Out of Class 12 10 120
Midterms 1 1 1
Final 1 1 1
Total Workload 150

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2