PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
HEM3075 | Complementary Care Approach | Fall | 2 | 0 | 2 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi HAYAT YALIN |
Course Lecturer(s): |
Assoc. Prof. İSMAİL TOYĞAR Instructor EMİNE ÖZDEMİR ASLAN |
Recommended Optional Program Components: | None |
Course Objectives: | To give students the ability of gaining theoretical knowledge and skill with a general point of view about the complementary and alternative treatment methods that are used commonly on healthy and sick individuals, of evaluating the advantages and disadvantages of these methods, and of exploring how they can be integrated into the care practices. |
The students who have succeeded in this course; 1 Knows the importance of the complementary and alternative treatment practices within the framework of the holistic approach. 2 Being able to classify the complementary and alternative treatment approaches that are commonly used both in Turkey and in the world. 3 Classifies the cognitive-behavioral therapies, mind-body medicine, biology-based therapies, energy therapies, and manipulative and body-based systems. 4 Describes the mechanism of action of the complementary and alternative treatment approaches in nursing care practices. 5 Knows the advantages and disadvantages of the selected complementary and alternative treatment methods. |
It includes the complementary and alternative treatment approaches (CAT), its definitions and historical development both in Turkey and in the world, and the CAT approaches in cognitive behavioral therapies (group therapies, individual therapies, hypnosis, dance, relaxation exercises, breathing exercises, meditation, yoga), religious approaches, energy approaches (reiki, biotherapy, reflexology, bioenergy, acupuncture), manipulative approaches (massage, acupressure), alternative medical systems (Chinese medicine, homeopathy, chiropractic and Ayurveda medicine), biological approaches (vitamins, multivitamins, aromatherapy), and in drug-plant interactions, nursing care, research and practices. |
Week | Subject | Related Preparation |
1) | Introduction of the Course | |
2) | Overview of Complementary and Alternative Treatment Approaches ib the World and in Turkey, Historical Development | |
3) | Cognitive Behavioral Therapies 1 | |
4) | Cognitive Behavioral Therapies 2 | |
5) | Energy Approaches 1 | |
6) | Energy Approaches 2 | |
7) | Manipulative Approaches | |
8) | Alternative Medical Systems 1 | |
9) | Alternative Medical Systems 2 | |
10) | Biological Approaches 1 | |
11) | Biological Approaches 2 | |
12) | Drug-Plant Interactions | |
13) | Final Decision, Should the CAT Approaches Be Used? | |
14) | Evaluation of the Course |
Course Notes / Textbooks: | Haftalık olarak verilecektir. Course notes will be given weekly. |
References: | 1.Topuz, E.(2005) Kanserde alternatif ve tamamlayıcı tıp (bilimsel yaklaşım),İstanbul:İletişim yayınları2-Mıcozzi, M.(2011), Fundamentals of complementary and alternative medicine, United States: Saunders Elsevier 2.Mıcozzi, M.(2011), Fundamentals of complementary and alternative medicine, United Stated: Saunders Elsevier 3-Snyder, L. (Ed.) (2007), Complementary and alternative medicine, ethics, the patients and the phsician, United States:humanapress 4-Araz, A., Harlak, H., & Meşe, G. (2007). Sağlık davranışları ve alternatif tedavi kullanımı. TSK koruyucu hekimlik bülteni, 6(2). 5-Kav, S., Hanoğlu, Z., & Algıer, L. (2008). Türkiyede kanserli hastalarda tamamlayıcı ve alternatif tedavi yöntemlerinin kullanımı: literatür taraması. Uluslararası hematoloji-onkoloji dergisi, 18(1). 6-Neldner, K. H. (2000). Complementary and alternative medicine. Dermatologıc clınıcs, 18(1). 7-Papas, S., & Perlman, A. (2002). Complementary and alternative medicine. Medical clinics of North America, 86(1). 8-Turan, N., Öztürk, A., & Kaya, N. (2010). Hemşirelikte yeni bir sorumluluk alanı: Tamamlayıcı terapi. Maltepe Üniversitesi hemşirelik bilim ve sanat dergisi, 3(1). |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 20 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Presentations / Seminar | 2 | 20 | 40 |
Homework Assignments | 2 | 20 | 40 |
Midterms | 1 | 20 | 20 |
Final | 1 | 20 | 20 |
Total Workload | 148 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |