BES4074 Nutrition and GeneticsBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BES4074 Nutrition and Genetics Spring
Fall
2 0 2 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Hybrid
Course Coordinator : Dr. Öğr. Üyesi CAN ERGÜN
Recommended Optional Program Components: None.
Course Objectives: The scope of the course is to explain the effect of the hereditary structure of the individual on the determination of nutritional habits, to stay away from the diseases to which he is genetically predisposed as much as possible and to evaluate the importance and effect of nutrition in order to ensure a high quality of life.

Learning Outcomes

The students who have succeeded in this course;
1. will be able to interpret the relationship between genetic factors and nutrition.
2. Will be able to develop recommendations for nutrient consumption to increase the expression of genes associated with diseases.
3. will be able to compare genetic diversity-ethnic differences in nutrition.

Course Content

This course includes genetic variation:nutritional applications, relationship between genes and nutrients or nutrient components, nutrigenomics and gene expression, nutrigenomics in the evaluation of the efficacy and safety of food components, vitamin metabolism, genetics and environment I, vitamin metabolism, genetics and environment II, enes, diet and plasma lipids, genetic variation and nutritional requirements, gene: environmental interactions and coronar heart disease, gene-nutrient interaction in type 1 diabetes, cancer nutrigenomics, article discussion topics.

Weekly Detailed Course Contents

Week Subject Related Preparation
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Sources

Course Notes / Textbooks: Haftalık olarak dağıtılacaktır / Weekly distributed by the course lecturer
References: 1- Ordovas JM. Nutrigenetics And Nutrigenomics, World Review of Nutrition and Dietetics,Vol.93,Karger, 2004.
2- Bouchard C., Ordovas JM. Progress in Molecular Biology and Translational Science Recent Advances in Nutrigenetics and Nutrigenomics, Elsevier, USA, 2012 3- Mahan L.K., Escott-Stump S., Krause's Food, Nutrition and Diet Therapy, 10th Edition, W. B. Saunders Company, USA, 2000

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 10
Midterms 1 % 30
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 2 28
Study Hours Out of Class 14 3 42
Presentations / Seminar 1 20 20
Midterms 1 20 20
Final 1 40 40
Total Workload 150

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2