PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
MBG3004 | Genetics | Fall | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi EMİNE KANDEMİŞ |
Recommended Optional Program Components: | There is none. |
Course Objectives: | The main objective of the course is to provide an understanding of the principles and concepts of genetics and its applications in biological sciences. |
The students who have succeeded in this course; 1. Introduction to course, define basic concepts in genetics 2. Define DNA as the genetic material 3. Evaluate gene structure and function 4. Discuss outcomes of DNA variations 5. Define Mendelian genetics 6. Identify how chromosomes function in inheritance 7. Differentiate Non-Mendelian genetics from Mendelian genetics 8. Describe genomics and mapping of genomic sequences 9. Define dynamic aspects of genomics 10. Recognize relevance of genetics in cancer 11. Identify genetic composition of biological populations 12. Discuss theories on adaptation and evolution |
Genetics,which is a discipline of biology, is the study of genes, heredity, and variation in living organisms. The course content includes molecular structure and function of genes, gene behavior in the context of a cell or organism (e.g. dominance and epigenetics), patterns of inheritance from parent to offspring, and gene distribution, variation and change in populations. |
Week | Subject | Related Preparation |
1) | Genetics, Introduction | Reading |
2) | DNA as the Genetic Material | Reading |
3) | Gene Structure and Function | Reading |
4) | DNA Mutation, DNA Repair, and Transposable Elements | Reading |
5) | Mendelian Genetics | Reading |
6) | Chromosomal Basis of Inheritance | Reading |
7) | Non-Mendelian Genetics I | Reading |
8) | Non-Mendelian Genetics II | Reading |
9) | Genomics: The Mapping and Sequencing of Genomes and Genetic Mapping in Eukaryotes | Reading |
10) | Functional and Comparative Genomics | Reading |
11) | SNPs and GWAS | Reading |
12) | Genetics of Cancer | Reading |
13) | Population Genetics | Reading |
14) | Molecular Evolution | Reading |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. Course notes will be supplied weekly. |
References: | 1. iGenetics: A Molecular Approach with Mastering Genetics, Peter J. Russell, Third Edition, Pearson Education Inc., 2010 (ISBN-13: 978-0-321-56976-9) 2. Concepts of Genetics, William S. Klug, Michael R. Cummings, Tenth Edition, Pearson Benjamin Cummings, 2011 (ISBN-13: 978-0321732330) 3. Genes X, Jocelyn E. Krebs, Elliott S. Goldstein, Stephen T. Kilpatrick Jones & Bartlett Publishers, 2009 (ISBN-13: 978-0763766320) |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 5 |
Laboratory | 1 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 12 | 2 | 24 |
Study Hours Out of Class | 14 | 5 | 70 |
Midterms | 1 | 19 | 19 |
Final | 1 | 20 | 20 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |