ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
MBG4061 | Immunology | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ELIZABETH HEMOND |
Course Objectives: | To determine the functions of the immune system, to learn the immune system components and immune system types, to understand the molecular mechanism of immune deficiency and autoimmune diseases. |
The students who have succeeded in this course; 1. Can comprehend the essential roles of immune system according to the knowledge of immun system components they gain during the course. 2. Can discriminate the immune system types by comparing their components and their functions 3. Can schema the immun response effector mechanism by learning the crosstalk of cells and molecules 4. Can find association between immune response and the pathogenesis of immun deficiency and autoimmune disease. 5. Can comprehend the immunological methods working principles by using the knowledg in advanced molecular biological methods. 6. Can reach the information about adaptive and humaral immune deficiency syndromes accorindg to scientific papers, assimilate and discusss the knowledge |
To determine the functions of the immune system, to learn the immune system components and immune system types, to understand the molecular mechanism of the immune deficiency and autoimmune diseases |
Week | Subject | Related Preparation |
1) | Introduction to Immunology | |
2) | Cells and tissues of the immune system | |
3) | Innate immunity | |
4) | Antigen processing and presentation to T cell | |
5) | Antigen detection by adaptive immunity | |
6) | Cell mediated immune responses | |
7) | Effector mechanism of cell mediated immunity | |
8) | Humoral immunity | |
9) | Effector mechanism of humeral immunity | |
10) | Hypersensitivity and types | |
11) | Innate and adaptive immunodeficiency | |
12) | Immunological tolerance and autoimmunity | |
13) | Immune response to tumors and transplantation and rejection | |
14) | Cytokines, chemokine, their receptors and techniques in immunology |
Course Notes / Textbooks: | 1. Basic Immunology Updated Edition: Functions and Disorders of the Immune System AK. Abbas, AH. Lichtman, 3. Edition, Saunders, 2010. -Kuby Immunology, TJ. Kindt, BA. Osborne, RA. Goldsby, 6th edition, W. H. Freeman & Company, 2006. -Janeway's Immunobiology, KM. Murphy, P Travers, M Walport, 7 edition, Garland Science, 2007. -Immunology: A Short Course, R. Coico, G Sunshine, 6. Edition, Wiley-Blackwell, 2009. -Roitt's Essential Immunology, PJ Delves, SJ Martin, DR Burton, IM Roitt, 12 edition, Wiley-Blackwell, 2011." |
References: | 1. www.sciencedirect.com 2. www.ncb.nlm.nih.gov.tr |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Presentation | 2 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 7 | 98 |
Presentations / Seminar | 2 | 4 | 8 |
Final | 1 | 2 | 2 |
Total Workload | 150 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |