PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POL3501 | Career Development in Political Science and International Relations | Fall | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Assoc. Prof. ESRA ALBAYRAKOĞLU |
Course Lecturer(s): |
Prof. Dr. EBRU ŞULE CANAN SOKULLU |
Recommended Optional Program Components: | None. |
Course Objectives: | Öz farkındalık ve kariyer, karar verme becerileri ve kariyer planlama, yazılı iletişim, iş arama, başvuru yapma, motivasyon mektubu hazırlama, işe alınma, iş bulmada internet ve sosyal medyanın kullanımı, LinkedIn sitesi hazırlama, uluslararası örgütler, sivil toplum örgütleri ve özel sektörde çalışma hayatı, diplomasi ve dış ilişkiler servislerinde çalışma hayatı, medyada çalışma hayatı. |
The students who have succeeded in this course; I. Identify the communication style in career applications II. Differentiate between a resume and a cover letter III. Create a LinkedIn website IV. Prepare for successful interviews V. Articulate themselves properly in Statement of Purpose |
1st Week: Introduction 2nd Week: Self-awareness, self-knowledge and career 3rd Week: Decision skills and career decision making 4th Week: World in change and careering 5th Week: Written communications in job hunting Student Portfolio I: Resume and a cover letter 6th Week: Recruitment and employment Guidelines for the Student Portfolio II will be detailed by the instructor. 7th Week: Web and social media in job hunting Student Portfolio II: Preparation and completion of a LinkedIn website with at least 10 connections, including the instructor. 8th Week: Working in Global Politics: International Organisations 9th Week: Working in Global Politics: Non-Governmental Organisations 10th Week: Diplomacy and foreign affairs 11th Week: Working in Global Economy: Private Sector 12th Week: Working in Media Student Portfolio III: Interview report with the selected professional (Guideline will be provided in Week 6) 13th Week: Academic Pathways and Global Education Student Portfolio IV: Statement of Purpose for * two different universities with different graduate programs 14th Week: Review |
Week | Subject | Related Preparation |
1) | 1st Week: Introduction | |
2) | 2nd Week: Self-awareness, self-knowledge and career | |
3) | 3rd Week: Decision skills and career decision making | |
4) | 4th Week: World in change and careering | |
5) | Written communications in job hunting | |
6) | Student Portfolio I: Recruitment and employment | |
7) | Web and social media in job hunting | |
8) | Student Portfolio II: Working in Global Politics - International Organisations | |
9) | Working in Global Politics: Non-Governmental Organisations | |
10) | Diplomacy and foreign affairs | |
11) | Working in Global Economy: Private Sector | |
12) | Working in Media | |
13) | Student Portfolio III: Academic Pathways and Global Education | |
14) | Student Portfolio IV: Review |
Course Notes / Textbooks: | Articles in Course Package |
References: | Articles in Course Package |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 13 | % 20 |
Presentation | 2 | % 40 |
Project | 2 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 70 |
Presentations / Seminar | 2 | 1 |
Project | 2 | 40 |
Total Workload | 150 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |