MARKETING (TURKISH, NONTHESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5205	Marketing Strategies	Fall	3	0	3	8

Basic information

Language of instruction:	Turkish
Type of course:	Must Course
Course Level:
Mode of Delivery:
Course Coordinator :
Course Lecturer(s):	Prof. Dr. YAMAN ÖZTEK Dr. Öğr. Üyesi ÖZLEN ONURLU Assoc. Prof. UĞUR CEVDET PANAYIRCI Dr. Öğr. Üyesi FATİH ANIL Assoc. Prof. GÖZDE ÖYMEN Assoc. Prof. YUSUF CAN ERDEM Dr. Öğr. Üyesi FİLİZ BOZKURT Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Dr. Öğr. Üyesi BURCU İNCİ Dr. BURÇAK VATANSEVER DURMAZ Assoc. Prof. FİGEN YILDIRIM Prof. Dr. ELİF OKAN Prof. Dr. ÖZGÜR ÇENGEL Instructor REHA TARTICI Assoc. Prof. CEYDA AYSUNA TÜRKYILMAZ Instructor HAKAN ASLAN Dr. SABA GAMZE ORAL Dr. Öğr. Üyesi SERHAT DAĞLI Dr. Öğr. Üyesi ASLI TOLUNAY Dr. İBRAHİM BUĞRA DOĞANCI Instructor GÜNGÖR HACIOĞLU Instructor MEHMET EMİN ÖRGE Prof. Dr. AHU ERGEN Assoc. Prof. METEHAN TOLON
Course Objectives:

Learning Outcomes

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week

Subject

Related Preparation

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2)	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing.
3)	To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility.
4)	To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning.
5)	To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6)	To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes.