| MBA (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5205 | Marketing Strategies | Fall | 3 | 0 | 3 | 8 |
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | |
| Course Coordinator : | Assist. Prof. SERKAN YEŞİLYURT |
| Course Lecturer(s): |
Prof. Dr. YAMAN ÖZTEK Assist. Prof. ÖZLEN ONURLU Assoc. Prof. UĞUR CEVDET PANAYIRCI Assist. Prof. FATİH ANIL Assoc. Prof. GÖZDE ÖYMEN Assoc. Prof. YUSUF CAN ERDEM Assist. Prof. FİLİZ BOZKURT Assist. Prof. KAZIM SELÇUK TUZCUOĞLU Assoc. Prof. GÜLBERK GÜLTEKİN SALMAN Assist. Prof. BURCU İNCİ Assoc. Prof. BURÇAK VATANSEVER DURMAZ Assoc. Prof. FİGEN YILDIRIM Prof. Dr. ELİF OKAN Prof. Dr. ÖZGÜR ÇENGEL Instructor REHA TARTICI Assoc. Prof. CEYDA AYSUNA TÜRKYILMAZ Instructor HAKAN ASLAN Dr. SABA GAMZE ORAL Assist. Prof. SERHAT DAĞLI Assist. Prof. ASLI TOLUNAY Dr. İBRAHİM BUĞRA DOĞANCI Instructor GÜNGÖR HACIOĞLU Instructor MEHMET EMİN ÖRGE Prof. Dr. AHU ERGEN Assoc. Prof. METEHAN TOLON |
| Course Objectives: |
|
The students who have succeeded in this course; |
| Week | Subject | Related Preparation |
| Course Notes / Textbooks: | |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, | |
| 2) | Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, | |
| 3) | Using theoretical and practical information and skills gained at the expertise level in the field business administration, | |
| 4) | Analyzing problems requiring expertise in the field business administration by using scientific research methods, | |
| 5) | Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, | |
| 6) | Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, | |
| 7) | Evaluating the knowledge related to the field of business administration through critical perspective, | |
| 8) | Communicating systematically the recent developments and one’s s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, | |
| 9) | Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. | |
| 10) | Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, |