| MARKETING (ENGLISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5205 | Marketing Strategies | Fall | 3 | 0 | 3 | 8 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | |
| Course Coordinator : | |
| Course Lecturer(s): |
Assoc. Prof. FİGEN YILDIRIM Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU Dr. Öğr. Üyesi AYÇA CAN KIRGIZ Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. ELİF OKAN Prof. Dr. İPEK ALTINBAŞAK FARİNA Prof. Dr. AHU ERGEN Assoc. Prof. UĞUR CEVDET PANAYIRCI Dr. Öğr. Üyesi ASLI TOLUNAY Instructor AYSUN ŞABANLI Instructor MEHMET EMİN ÖRGE |
| Course Objectives: |
|
The students who have succeeded in this course; |
| Week | Subject | Related Preparation |
| Course Notes / Textbooks: | |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Identify core concepts of marketing and the role of marketing in business and society. | |
| 1) | Ability to collect, process, and analyze consumer data to make informed marketing decisions | |
| 2) | Knowledge of social, legal, ethical and technological forces on marketing decision-making. | |
| 3) | Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness. | |
| 4) | Ability to communicate the unique marketing mixes and selling propositions for specific product offerings. | |
| 5) | Ability to construct written sales plans and a professional interactive oral sales presentation. | |
| 6) | Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. | |
| 8) | Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information. |