MBA (ENGLISH, NON-THESIS)
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BUS5339 Entrepreneurship and Innovation Management Fall 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Departmental Elective
Course Level:
Mode of Delivery:
Course Coordinator : Prof. Dr. ELA ÜNLER
Course Lecturer(s): Dr. BURÇAK VATANSEVER DURMAZ
Dr. Öğr. Üyesi MERİÇ ESAT BEBİTOĞLU
Prof. Dr. FATMA ÖZKUL
Recommended Optional Program Components: Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality.
Course Objectives: Entrepreneurship and innovation are the are the highest value-added elements in the new economy. This class aims to teach students interested in entepreneurship about creating awareness as applied to their career. This course provides students with a set of tools for and experience in finding and developing innovative alternatives in solving strategic business problems. They will work on creativity from individual and group perspectives, learn to identify innovation opportunities and barriers to innovation.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1.Comprehend how entrepreneurs emerge and the methods their success in business life.
2.Explain the purpose, processes and methods of innovation.
3.Develop strategies for implementing new ideas.
4.Explain the basic concepts of entrepreneurship.
5.Comprehend small businesses and their roles in economy.
6.Comprehend the role of entrepreneurship in economy.
7.Analyze the strengths and weaknesses of business ideas
8.Creating a business plan, Facility planning

Course Content

In this course; basic concepts of entrepreneurship, social and economic significance of entrepreneurship, the process to become an entrepreneur, new business ideas, venture capital and other capital discovery methods, types of entrepreneurship and entrepreneurial culture, stories of successful entrepreneurship, management, production, human resources, public relations and finance functions of small business administration are taught. Also, the course involves innovation processes, new idea generation, new idea and method application processes and entrepreneurial approach to innovation.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) "Who Are Entrepreneurs? " Pre-readings (Supplementary reading materials will be given by course instructor.)
2) Generating Ideas and Identifying Opportunities Pre-readings (Supplementary reading materials will be given by course instructor.)
3) Intellectual Development of Entrepreneurship Pre-readings (Supplementary reading materials will be given by course instructor.)
4) Ön Okuma (Okuma materyalleri dersin hocası tarafından verilecektir.) Pre-readings (Supplementary reading materials will be given by course instructor.)
5) Types of Creativity Pre-readings (Supplementary reading materials will be given by course instructor.)
6) The Innovation Cycle Pre-readings (Supplementary reading materials will be given by course instructor.)
7) Refining the Business Model Pre-readings (Supplementary reading materials will be given by course instructor.)
8) Design Thinking Pre-readings (Supplementary reading materials will be given by course instructor.)
9) Customer as a source of Innovation Pre-readings (Supplementary reading materials will be given by course instructor.)
10) Integrating Innovation in Business Startegy Pre-readings (Supplementary reading materials will be given by course instructor.)
11) Innovation as an Entrepreneurial Force Pre-readings (Supplementary reading materials will be given by course instructor.)
12) Entrepreneurial Teams: Startup.com Pre-readings (Supplementary reading materials will be given by course instructor.)
13) Entrepreneurship and Economic Development Pre-readings (Supplementary reading materials will be given by course instructor.)
14) Ön Okuma (Okuma materyalleri dersin hocası tarafından verilecektir.) Pre-readings (Supplementary reading materials will be given by course instructor.)
15) Final Exam

Sources

Course Notes / Textbooks: "Powerpoint Slides prepared by the Lecturer

Martin, M.J., 1994, Managing Innovation and Entrepreneurship in Technology based Firm , John Wiley & Sons.

Mauborgne, René, Blue Ocean Strategy, Boston, Harvard Business School Press, 2005. ISBN: 1-59139-619-0."

References: "“Early Career LBOs Using the Search Fund Model” Council Oak Investors website http://counciloakinvestors.com

EDCO Ventures website http://edcoonline.org/

Hougaard S., 2004; The Business Idea The Early Stages of Entrepreneurship, Springer"

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 50
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 13 39
Application 11 33
Study Hours Out of Class 12 84
Midterms 1 3
Final 1 3
Total Workload 162

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
0) Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality,
1) Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications,
1) 1) Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, 2) Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, 3) Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, 4) Using theoretical and practical information and skills gained at the expertise level in the field business administration, 5) Analyzing problems requiring expertise in the field business administration by using scientific research methods, 6) Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, 7) Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, 8) Evaluating the knowledge related to the field of business administration through critical perspective, 9) Communicating systematically the recent developments and one’s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, 10) Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration.
2) Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension,
3) Using theoretical and practical information and skills gained at the expertise level in the field business administration,
4) Analyzing problems requiring expertise in the field business administration by using scientific research methods,
5) Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results,
6) Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration,
7) Evaluating the knowledge related to the field of business administration through critical perspective,
8) Communicating systematically the recent developments and one’s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations,
9) Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration.