| MBA (ENGLISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5339 | Entrepreneurship and Innovation Management | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | |
| Course Coordinator : | |
| Course Lecturer(s): |
Dr. BURÇAK VATANSEVER DURMAZ Dr. Öğr. Üyesi MERİÇ ESAT BEBİTOĞLU Prof. Dr. FATMA ÖZKUL |
| Recommended Optional Program Components: | Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality. |
| Course Objectives: | Entrepreneurship and innovation are the are the highest value-added elements in the new economy. This class aims to teach students interested in entepreneurship about creating awareness as applied to their career. This course provides students with a set of tools for and experience in finding and developing innovative alternatives in solving strategic business problems. They will work on creativity from individual and group perspectives, learn to identify innovation opportunities and barriers to innovation. |
|
The students who have succeeded in this course; The students who have succeeded in this course; 1.Comprehend how entrepreneurs emerge and the methods their success in business life. 2.Explain the purpose, processes and methods of innovation. 3.Develop strategies for implementing new ideas. 4.Explain the basic concepts of entrepreneurship. 5.Comprehend small businesses and their roles in economy. 6.Comprehend the role of entrepreneurship in economy. 7.Analyze the strengths and weaknesses of business ideas 8.Creating a business plan, Facility planning |
| In this course; basic concepts of entrepreneurship, social and economic significance of entrepreneurship, the process to become an entrepreneur, new business ideas, venture capital and other capital discovery methods, types of entrepreneurship and entrepreneurial culture, stories of successful entrepreneurship, management, production, human resources, public relations and finance functions of small business administration are taught. Also, the course involves innovation processes, new idea generation, new idea and method application processes and entrepreneurial approach to innovation. |
| Week | Subject | Related Preparation |
| 1) | "Who Are Entrepreneurs? " | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 2) | Generating Ideas and Identifying Opportunities | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 3) | Intellectual Development of Entrepreneurship | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 4) | Ön Okuma (Okuma materyalleri dersin hocası tarafından verilecektir.) | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 5) | Types of Creativity | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 6) | The Innovation Cycle | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 7) | Refining the Business Model | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 8) | Design Thinking | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 9) | Customer as a source of Innovation | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 10) | Integrating Innovation in Business Startegy | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 11) | Innovation as an Entrepreneurial Force | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 12) | Entrepreneurial Teams: Startup.com | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 13) | Entrepreneurship and Economic Development | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 14) | Ön Okuma (Okuma materyalleri dersin hocası tarafından verilecektir.) | Pre-readings (Supplementary reading materials will be given by course instructor.) |
| 15) | Final Exam |
| Course Notes / Textbooks: | "Powerpoint Slides prepared by the Lecturer Martin, M.J., 1994, Managing Innovation and Entrepreneurship in Technology based Firm , John Wiley & Sons. Mauborgne, René, Blue Ocean Strategy, Boston, Harvard Business School Press, 2005. ISBN: 1-59139-619-0." |
| References: | "“Early Career LBOs Using the Search Fund Model” Council Oak Investors website http://counciloakinvestors.com EDCO Ventures website http://edcoonline.org/ Hougaard S., 2004; The Business Idea The Early Stages of Entrepreneurship, Springer" |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Application | 11 | 33 |
| Study Hours Out of Class | 12 | 84 |
| Midterms | 1 | 3 |
| Final | 1 | 3 |
| Total Workload | 162 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 0) | Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, | |
| 1) | Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, | |
| 1) | 1) Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, 2) Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, 3) Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, 4) Using theoretical and practical information and skills gained at the expertise level in the field business administration, 5) Analyzing problems requiring expertise in the field business administration by using scientific research methods, 6) Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, 7) Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, 8) Evaluating the knowledge related to the field of business administration through critical perspective, 9) Communicating systematically the recent developments and one’s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, 10) Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. | |
| 2) | Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, | |
| 3) | Using theoretical and practical information and skills gained at the expertise level in the field business administration, | |
| 4) | Analyzing problems requiring expertise in the field business administration by using scientific research methods, | |
| 5) | Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, | |
| 6) | Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, | |
| 7) | Evaluating the knowledge related to the field of business administration through critical perspective, | |
| 8) | Communicating systematically the recent developments and one’s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, | |
| 9) | Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. |