| MARKETING (ENGLISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5304 | Brand Management | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | |
| Course Coordinator : | |
| Course Lecturer(s): |
Dr. İBRAHİM BUĞRA DOĞANCI Instructor ALTAY AYHAN Prof. Dr. ÖZGÜR ÇENGEL Assoc. Prof. UĞUR CEVDET PANAYIRCI Dr. Öğr. Üyesi ASLI TOLUNAY |
| Course Objectives: |
|
The students who have succeeded in this course; |
| Week | Subject | Related Preparation |
| Course Notes / Textbooks: | |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Identify core concepts of marketing and the role of marketing in business and society. | |
| 1) | Ability to collect, process, and analyze consumer data to make informed marketing decisions | |
| 2) | Knowledge of social, legal, ethical and technological forces on marketing decision-making. | |
| 3) | Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness. | |
| 4) | Ability to communicate the unique marketing mixes and selling propositions for specific product offerings. | |
| 5) | Ability to construct written sales plans and a professional interactive oral sales presentation. | |
| 6) | Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. | |
| 8) | Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information. |