PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IAY2009 | Management and Organization in Health Institutions | Spring Fall |
2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Instructor SELMA BAZ |
Course Lecturer(s): |
Dr. Öğr. Üyesi İLKAY TURAN |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to know the management techniques and practices required in every department of the enterprises and to gain skills. |
The students who have succeeded in this course; 1. Explain the terms of management and organization science. 2. Explains classical, neoclassical and modern management thought movements. 3. Knows management functions. 4. Knows new management techniques. 5. Knows and explains the elements that make up the organization. 6. Divides the organization according to various bases. 7. Can prepare organization chart. 8. Knows the new organization models and techniques. |
The birth of the science of management and its historical development process, The History of Management Science and Theories 1-2-3, Management Processes, Managerial Styles, Characteristics of a Successful Manager and Ways of Acquiring them, Innate Characteristics, Educational Characteristics, Educational Characteristics, Personal Characteristics, Importance of Communication in Health Institutions Management, Motivation and Importance in Health Institutions Management, Conflict and Management in Health Institutions Management, Health Services and Health Management |
Week | Subject | Related Preparation |
1) | Management Concepts | Non |
2) | Emergence and Historical Development of Management Science | Non |
3) | Classical, Neoclassical and Modern Management Theories | Non |
4) | Functions of Management, Planning | Non |
5) | Organization | Non |
6) | Command | Non |
7) | Coordination | Non |
8) | Control | Non |
9) | Contemporary Perspectives on Management and Organization, Total Quality Management | Non |
10) | Network Organizations, Reengineering | Non |
11) | Outsourcing, Benchmarking | Non |
12) | Empowerment, Delayering | Non |
13) | Learning Organizations, Management by Objectives | Non |
14) | Virtual Organizations, Customer relations | Non |
Course Notes / Textbooks: | Yönetim ve Organizasyon-Nurullah GENÇ Yönetim ve Organizasyon -Şerif ŞİMŞEK DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management'' |
References: | Yönetim ve Organizasyon-Nurullah GENÇ Yönetim ve Organizasyon -Şerif ŞİMŞEK DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management'' |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 2 | 28 |
Homework Assignments | 3 | 5 | 15 |
Quizzes | 1 | 1 | 1 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 75 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |