AHZ2009 Current Chemicals and DrugsBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
AHZ2009 Current Chemicals and Drugs Spring
Fall
2 0 2 3
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor AYBİKE ELİF BOLCAN
Course Lecturer(s): Dr. Neslihan Bektaş
Course Objectives: In medical sciences and area of chemistry changed the history of humanity and science, some drugs, biological macromolecules, transferring general information about the importance and function of selected chemical intermediates or similar structure.

Learning Outcomes

The students who have succeeded in this course;
1. Will be able to express importance and function of chemical in all areas of life functions.
2. Will be able to identify chemical structures used in the professional field.
2. Will be able to naming chemical structure.

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Atoms, molecules, chemical synthesis and importance of our lives Non
2) Uric acid, acetic acid, glucose, aspirin, camphor, terpineol, troponin Non
3) Haemin, quinine, morphine Non
4) Steroids and birth control Non
5) Strychnine, penicillin and antibiotics I Non
6) Antibiotics II Non
7) Vitamins and nutritional support Non
7) Prostaglandins, leukotrienes, and analgesics Non
8) Phytotherapeutics Non
10) Central Nervous System depressants, stimulants and addictive Non
11) Taxol, amphotericin, cyclosporin and cancer drugs Non
12) Nucleic acids and enzymes Non
13) Presentation Non
14) Presentation Non

Sources

Course Notes / Textbooks: Öğretim üyesi ve öğrenci notları/ sunumları.
References: Molecules That Changed The World, K. C. Nicolaou, T. Montagnon, Wiley Publications, 2008

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 1 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 2 28
Study Hours Out of Class 14 2 28
Presentations / Seminar 2 3 6
Homework Assignments 4 2 8
Quizzes 1 2 2
Midterms 1 1 1
Final 1 2 2
Total Workload 75

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2