Language of instruction: |
Turkish |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Instructor AYBİKE ELİF BOLCAN |
Course Lecturer(s): |
Dr. Öğr. Üyesi İLKAY TURAN
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Recommended Optional Program Components: |
None |
Course Objectives: |
This course is intended to demonstrate the behavioral problems faced by health care provider and manager candidates to gain behavioral skills they may need for the solution of this problem. In addition to the concept of forming behavior such as attitudes and perceptions ; administrators often need their leadership, the motiavasyo , teamwork , problem solving, stress and conflict management , organizational change, ethical and psychological harassment ( mobbing ) is intended to be reflections of concepts such as in health care facilities. |
Week |
Subject |
Related Preparation |
1) |
Introduction to Organizational Behavior and Basic Concepts |
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2) |
Perception and Attribution-Personality, Attitudes, Emotions and Values |
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3) |
Motivation and Related Theories |
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4) |
Motivation and Related Theories |
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5) |
Learning, Organizational Learning/ Organizational Culture |
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6) |
Groups and Teams |
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7) |
Midterm |
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8) |
Conflict Management and Negotiation |
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9) |
Power and Politics - Stress and Stress Management |
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10) |
Leadership: Theories and Practices |
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11) |
Communication |
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12) |
Decision making |
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13) |
Homework presentations and Discussion |
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14) |
Homework presentations and Discussion |
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Course Notes / Textbooks: |
1. EREN, Erol, Örgütsel Davranış ve Yönetim Psikolojisi, 12. Baskı, İstanbul: Beta Basım A.Ş., 2010.
2. GÜNEY, Salih, Örgütsel Davranış, 1. Baskı, Ankara: Nobel Yayın Dağıtım, 2011.
3. ÖZKALP, Enver (Ed.), Davranış Bilimleri, Eskişehir: Anadolu Üniversitesi Yayınları, 1. Baskı, 2012.
4. ROBBINS, Stephen P., JUDGE, Timothy A., Örgütsel Davranış, 14. Basımdan Çeviri, Çev.: İnci ERDEM (Ed.), Ankara: Nobel Yayınevi, 2012.
5. SABUNCUOĞLU, Zeyyat, TÜZ, Melek, Örgütsel Psikoloji, 4. Baskı, İstanbul: Alfa Aktüel Yayınları, 2009. |
References: |
ÖZKALP, Enver, KIREL, Çiğdem, Örgütsel Davranış, 5. Baskı, Bursa: Ekin Yayınevi, 2011. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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