OPTICIANRY (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP1623 Fashion and Media Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: GE-Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Prof. Dr. NİLAY ULUSOY
Recommended Optional Program Components: Optional components of this course include seminars given by guest speakers and experts, so that students gain in-depth knowledge of current fashion and media issues. In addition, students may be offered film analysis projects and costume design workshops, allowing them to explore the visual and practical aspects of fashion and media. An in-depth case study on the fashion industry provides students with opportunities to understand Turkish and international fashion trends. Practical work on fashion communication strategies and campaign design are among the optional components, giving students practical skills. Elective discussion groups can be organized to analyze the effects of cultural differences on fashion and media, supporting students to think from different perspectives.
Course Objectives: This course will be an interdisciplinary introduction to the field of cinema and fashion studies. The relationship between fashion, consumption, trends and marketing in the cinema industry will be examined from historical and theoretical perspectives. Attendance is compulsory in accordance with school regulations.

Learning Outcomes

The students who have succeeded in this course;
1. will be able to analyze the relationship between media and fashion industry both in Turkey and internationally.
2. will be able to determine the ways of research that will reveal the relationship between fashion and media.
3. Discuss the role of fashion and style in our visual presentation
4. Understanding the economic, social and cultural background of fashion
5. Understanding the relationship between modernity, style and visuality
6. Understanding Celebrity Culture and its Functioning

Course Content

This course addresses the relationship between fashion and culture, enabling students to understand the social, cultural and communicative dimensions of fashion. First, we examine the relationship between fashion and culture by introducing the basic concepts of Malcom Barnard's “Fashion Theory: A Reader” by Malcom Barnard and examine the relationship between fashion and culture. Then, by studying personal style and global fashion trends, we learn about the history of fashion and the fashion industry in Turkey. The course addresses fashion communication, the continuity of symbolic fashion and the influence of iconic figures on fashion, and is practiced through fashion photography and cinema examples. Students explore the role of costume analysis and fashion films in the visual presentation of fashion through in-depth analysis.

Weekly Detailed Course Contents

Week Subject Related Preparation

Sources

Course Notes / Textbooks: Filmde Moda: Adrienne Munich, Indiana Üniversitesi Yayınları: 2011

Moda Teorisi: Bir Okuyucu, Malcom Barnard: Routledge, 2007

Barnard, Malcom, İletişim Olarak Moda, New York: Routledge; 2 baskı (29 Ağustos 2002)

Moseley, Rachel, Fashioning Film Stars: Kıyafet, Kültür, Kimlik (Londra: BFI, 2005)

Yetenekli Bay Ripley 1999 Anthony Minghella
Bonnie ve Clyde 1967 Arthur Penn
Devil Wears Prada 2006 David Frankel
References: Filmde Moda: Adrienne Munich, Indiana Üniversitesi Yayınları: 2011
"Fashion in Film" by Adrienne Munich, Indiana University Press, 2011
Moda Teorisi: Bir Okuyucu, Malcom Barnard: Routledge, 2007
"Fashion Theory: A Reader" by Malcom Barnard, Routledge, 2007
Barnard, Malcom, İletişim Olarak Moda, New York: Routledge; 2nd edition (29 August 2002)
"Fashion as Communication" by Malcom Barnard, New York: Routledge, 2nd edition (29 August 2002)
Moseley, Rachel, Fashioning Film Stars: Kıyafet, Kültür, Kimlik (Londra: BFI, 2005)
"Fashioning Film Stars: Costume, Culture, and Identity" by Rachel Moseley, BFI Publishing, 2005
Yetenekli Bay Ripley 1999 Anthony Minghella, Bonnie ve Clyde 1967 Arthur Penn, Devil Wears Prada 2006 David Frankel
"The Talented Mr. Ripley" (1999, Anthony Minghella)
"Bonnie and Clyde" (1967, Arthur Penn)

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Total %
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK %
Total %

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to evaluate and apply the knowledge gained from theoretical and practical courses related to the field professionally
2) To be able to use terminology specific to the health field effectively
3) To know the legislation regarding his/her duties, rights and responsibilities and to act in accordance with professional ethical rules
4) To be able to use information and communication technologies on issues related to his/her field and effectively convey his/her professional knowledge through written, verbal and non-verbal communication
5) To be able to follow information in his/her field using a foreign language at a basic level
6) To be able to apply changing techniques and use new tools and devices depending on developing technology
7) To be able to update his/her knowledge, skills and competencies related to his/her field with the awareness of lifelong learning and improve himself/herself personally and professionally
8) To have knowledge of basic vision devices such as glasses, contact lenses and low vision devices (telescopic products, etc.)
9) To be able to select, sell and prepare basic vision devices according to the prescription and ensure their adaptation to the user
10) To be able to measure the diopter of prescription glasses and contact lenses and make the necessary adjustments for their fitting