PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0622 | Creative Thinking and Entrepreneurship | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
Course Objectives: | The goal of this course is to help you learn to perceive multiple possibilities when considering an issue rather than being limited to routine responses! The applied focus of this volume targets the synergistic process of developing creative problem-solving strategies especially for business models and entrepreneur ideas to stimulate higher levels of creativity. A presentation of theoretical approaches to the creative process is followed by concrete examples of how others have applied creative solutions to specific problems in small groups, organizations, small businesses and entrepreneurs. By this way the course will bring theory together with the practical giving much importance to the practical development and knowledge. The course will depend on the the effective interaction between the instructor and students. By the end of the course the students will be able to realize creative solutions to different business or marketing problems within the light of creative thinking strategies. |
The students who have succeeded in this course; I. This course provides an overview of the major theories and current issues in the field of creativity. II. Demonstrate specific techniques for enhancing their own creative abilities and communicate their ideas for new business models and entreprenues with confidence. III. An increased understanding of the creative person, the creative process and the techniques for enhancing creative functioning. IV. Identify their own creative strengths and weaknesses. |
What is Creativity and Innovation? Individual Creativity Idea Generation Techniques Developing the Right Environment for Creative Entrepreneurship Creativity and Innovation in Entrepreneurship Where Does Creativity Fit into the Business Problem Solving Process? Defining the Problem Creative Techniques for New Business Models Encouraging Creativity In A Team |
Week | Subject | Related Preparation |
1) | - Setting the groups and sharing the course process -What is creativity, creative idea and creative thinking? | |
2) | The four ways of creativity. Homework evaluation/case study analyses. | |
3) | Idea generation techniques 1 | |
4) | Idea generation techniques | |
5) | Creative thinking strategies for business models | |
6) | How to focus on new business: Learning new ways of seeing. | |
7) | Ideas, opportunities and innovation at entrepreneurship 1 | |
8) | Ideas, opportunities and innovation at entrepreneurship 2 - Midterm | |
9) | Creating ideas in practice. Homework evaluation/case study analyses. Recommended book evaluation. | |
10) | Project presentations | |
11) | Project presentations 2th and evaluation. | |
12) | Creating an innovative work environment. | |
13) | The ways, techniques and models of creative presentation of business models. | |
14) | General assessment |
Course Notes / Textbooks: | CRACKING CREATIVITY – Micheal Mihalko Innovation and Entrepreneurship - Peter F. Drucker |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Presentation | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 3 | 3 | 9 |
Study Hours Out of Class | 4 | 3 | 12 |
Presentations / Seminar | 3 | 10 | 30 |
Homework Assignments | 1 | 3 | 3 |
Midterms | 1 | 10 | 10 |
Final | 1 | 15 | 15 |
Total Workload | 121 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |