GEP0623 Fashion and MediaBahçeşehir UniversityDegree Programs SOCIOLOGYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
SOCIOLOGY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0623 Fashion and Media Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: none
Course Objectives: Fashion is one of the fundamental ways in which humans communicate to each other about themselves. This course examines the intersection between fashion, media, personal identity in today’s society. Drawing on theories of rhetorical and social criticism, we will examine how the fashion industry creates powerful and persuasive messages to sell a given image to consumers. We will also study how those images are reinforced and given authority through media.

Learning Outcomes

The students who have succeeded in this course;
1. Acquire familiarity with concepts of fashion in relation to media in a Turkish as well as international context.
2. Will be competent to formulate research questions concerning fashion and its relation to media material.
3. Critique the role fashion and style play in visual self-presentation
4. Demonstrate an understanding of the economic, social, and cultural aspects offashion
5. Demonstrate an understanding of the relationship of modernity to style and visuality
6. Demonstrate a critical analysis of celebrity culture and how it functions

Course Content

Through cultural and media studies theory, the courses main topic is to examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on therelationship between fashion, visual self-presentation, and power..

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is Fashion
2) Introduction to Fashion and Culture
3) Fashioning the Self
4) The History of Fashion
5) Fashion and the Masses
6) Fashion, Communication, and Culture
7) Roland Barthes and the Rhetoric of Fashion
8) Midterm exam
9) Fashion and Society
10) Fashion in Popular Culture
11) Fashion Icons
12) Supermodels and Superstars
13) Costume Design
14) Fashion at the Edge
15) General review
16) Final Exam

Sources

Course Notes / Textbooks: Course Notes / Textbooks selected readings from this books below:
Fashion in Film: Adrienne Munich, Indiana University Press: 2011

Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007

Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004.
Anne Hollander, Sex and Suits: The Evolution of Modern DressSteele, Valerie (eds).
Barnard, Malcom, Fashion as Communication, New York: Routledge; 2 edition (29 Aug 2002)
Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005)
McDowell, Colin Fashion Today, London, Phaidon Press Limited, 2000.

References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Total %
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK %
Total %

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions.
2) To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels
3) To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences.
4) To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes
5) To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills
6) To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields.
7) To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime.
8) To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective
9) To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge
10) To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects
11) To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member.
12) To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school.