EUROPEAN UNION RELATIONS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0623 Fashion and Media Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: none
Course Objectives: Fashion is one of the fundamental ways in which humans communicate to each other about themselves. This course examines the intersection between fashion, media, personal identity in today’s society. Drawing on theories of rhetorical and social criticism, we will examine how the fashion industry creates powerful and persuasive messages to sell a given image to consumers. We will also study how those images are reinforced and given authority through media.

Learning Outcomes

The students who have succeeded in this course;
1. Acquire familiarity with concepts of fashion in relation to media in a Turkish as well as international context.
2. Will be competent to formulate research questions concerning fashion and its relation to media material.
3. Critique the role fashion and style play in visual self-presentation
4. Demonstrate an understanding of the economic, social, and cultural aspects offashion
5. Demonstrate an understanding of the relationship of modernity to style and visuality
6. Demonstrate a critical analysis of celebrity culture and how it functions

Course Content

Through cultural and media studies theory, the courses main topic is to examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on therelationship between fashion, visual self-presentation, and power..

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is Fashion
2) Introduction to Fashion and Culture
3) Fashioning the Self
4) The History of Fashion
5) Fashion and the Masses
6) Fashion, Communication, and Culture
7) Roland Barthes and the Rhetoric of Fashion
8) Midterm exam
9) Fashion and Society
10) Fashion in Popular Culture
11) Fashion Icons
12) Supermodels and Superstars
13) Costume Design
14) Fashion at the Edge
15) General review
16) Final Exam

Sources

Course Notes / Textbooks: Course Notes / Textbooks selected readings from this books below:
Fashion in Film: Adrienne Munich, Indiana University Press: 2011

Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007

Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004.
Anne Hollander, Sex and Suits: The Evolution of Modern DressSteele, Valerie (eds).
Barnard, Malcom, Fashion as Communication, New York: Routledge; 2 edition (29 Aug 2002)
Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005)
McDowell, Colin Fashion Today, London, Phaidon Press Limited, 2000.

References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Total %
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK %
Total %

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to examine, interpret data and assess ideas with the scientific methods in the area of EU studies. 2
2) To be able to inform authorities and institutions in the area of EU studies, to be able to transfer ideas and proposals supported by quantitative and qualitative data about the problems. 1
3) To be introduced to and to get involved in other disciplines that EU studies are strongly related with (political science, international relations, law, economics, sociology, etc.) and to be able to conduct multi-disciplinary research and analysis on European politics. 2
4) To be able to evaluate current news on European Union and Turkey-EU relations and identify, analyze current issues relating to the EU’s politics and policies. 2
5) To be able to use English in written and oral communication in general and in the field of EU studies in particular. 1
6) To have ethical, social and scientific values throughout the processes of collecting, interpreting, disseminating and implementing data related to EU studies. 1
7) To be able to assess the historical development, functioning of the institutions and decision-making system and common policies of the European Union throughout its economic and political integration in a supranational framework. 1
8) To be able to evaluate the current legal, financial and institutional changes that the EU is going through. 2
9) To explain the dynamics of enlargement processes of the EU by identifying the main actors and institutions involved and compare previous enlargement processes and accession process of Turkey. 1
10) To be able to analyze the influence of the EU on political, social and economic system of Turkey. 1
11) To acquire insight in EU project culture and to build up project preparation skills in line with EU format and develop the ability to work in groups and cooperate with peers. 1
12) To be able to recognize theories and concepts used by the discipline of international relations and relate them to the historical development of the EU as a unique post-War political project. 1