GEP0620 Visual LiteracyBahçeşehir UniversityDegree Programs INTERNATIONAL FINANCEGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERNATIONAL FINANCE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0620 Visual Literacy Fall
Spring
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: none
Course Objectives: This course focuses on the formulation of visual form and employment on visual media. It is an introduction to visual literacy exposing the basic visual vocabulary.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course will be able to:
1- Develop critical thinking skills in relation to visual images;
2- Recognize visual perception;
3- Analyse the syntax of images including style and composition;
4- Analyse visual context;
5- Display visual presentation techniques;
6- Recognise visual hierarchy;
7- Enhance verbal and written literacy skills and vocabulary to be able to talk and write about images

Course Content

This course is designed to help students understand the visual media and the effect of visual forms in communication.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) Art, culture & society
3) What is visual communication? What is sign, symbol and word?
4) Development of visual communication design
5) Color in visual communication
6) Basic Principles of composition
7) Visual perception
8) Concept Board Presentation
9) Literacy in visual media
10) Medium as a message
11) Concept Board Presentation
12) Visual presentation
13) Body language
14) Visual identity design
15) General Review
16) Final Exam

Sources

Course Notes / Textbooks:
References: Ways of Seeing, John Berger

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Total %
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK %
Total %

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To correctly identify the problems and to be able to ask the correct questions 2
2) To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance 1
3) To understand and grasp the full details of theoretical arguments and counter arguments 1
4) To be fully prepared for a graduate study in finance and to have lifelong learning awareness 1
5) To be able to apply theoretical principles of finance to the realities of practical business life 1
6) To develop solutions for managerial problems by understanding the requirements of international financial markets 1
7) To think innovatively and creatively in complex situations 3
8) To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life 2
9) To have the competencies of the digital age and to use the necessary financial applications 1
10) To be able to use at least one foreign language both for communication and academic purposes 2
11) To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life 3
12) To develop an objective criticism in business and academic life and having a perspective to self-criticize 3