| PSYCHOLOGY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0620 | Visual Literacy | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Recommended Optional Program Components: | none |
| Course Objectives: | This course focuses on the formulation of visual form and employment on visual media. It is an introduction to visual literacy exposing the basic visual vocabulary. |
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The students who have succeeded in this course; The students who have succeeded in this course will be able to: 1- Develop critical thinking skills in relation to visual images; 2- Recognize visual perception; 3- Analyse the syntax of images including style and composition; 4- Analyse visual context; 5- Display visual presentation techniques; 6- Recognise visual hierarchy; 7- Enhance verbal and written literacy skills and vocabulary to be able to talk and write about images |
| This course is designed to help students understand the visual media and the effect of visual forms in communication. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | Art, culture & society | |
| 3) | What is visual communication? What is sign, symbol and word? | |
| 4) | Development of visual communication design | |
| 5) | Color in visual communication | |
| 6) | Basic Principles of composition | |
| 7) | Visual perception | |
| 8) | Concept Board Presentation | |
| 9) | Literacy in visual media | |
| 10) | Medium as a message | |
| 11) | Concept Board Presentation | |
| 12) | Visual presentation | |
| 13) | Body language | |
| 14) | Visual identity design | |
| 15) | General Review | |
| 16) | Final Exam |
| Course Notes / Textbooks: | |
| References: | Ways of Seeing, John Berger |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Develop close interest in human mind and behavior, and attain critical thinking skills (in particular the ability to evaluate psychological theories using empirical evidence), as well as appreciating psychology as an evidence based science. | |
| 2) | Gain a biopsychosocial understanding of human behavior, namely, the biological, psychological, social determinants of behavior. | |
| 3) | Acquire theoretical and applied knowledge and learn about basic psychological concepts and perspectives | |
| 4) | Familiarize with methodology and data evaluation techniques by being aware of scientific research methods (i.e. correlational, experimental, longitudinal, case study). | |
| 5) | Employ ethical sensitivity while doing assessment, research or working with groups. | |
| 6) | Familiarize with the essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological). | |
| 7) | Get the opportunity and skills to evaluate qualitative and quantitative data, write reports, and present them. | |
| 8) | Attain preliminary knowledge for psychological measurement and evaluation. | |
| 9) | To have a basic knowledge of other disciplines (e.g. sociology, history, political science, communication studies, philosophy, anthropology, literature, law, art, etc) that can contribute to psychology and to be able to make use of this knowledge in understanding and interpreting of psychological process. | 4 |