| AMERICAN CULTURE AND LITERATURE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0620 | Visual Literacy | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Recommended Optional Program Components: | none |
| Course Objectives: | This course focuses on the formulation of visual form and employment on visual media. It is an introduction to visual literacy exposing the basic visual vocabulary. |
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The students who have succeeded in this course; The students who have succeeded in this course will be able to: 1- Develop critical thinking skills in relation to visual images; 2- Recognize visual perception; 3- Analyse the syntax of images including style and composition; 4- Analyse visual context; 5- Display visual presentation techniques; 6- Recognise visual hierarchy; 7- Enhance verbal and written literacy skills and vocabulary to be able to talk and write about images |
| This course is designed to help students understand the visual media and the effect of visual forms in communication. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | Art, culture & society | |
| 3) | What is visual communication? What is sign, symbol and word? | |
| 4) | Development of visual communication design | |
| 5) | Color in visual communication | |
| 6) | Basic Principles of composition | |
| 7) | Visual perception | |
| 8) | Concept Board Presentation | |
| 9) | Literacy in visual media | |
| 10) | Medium as a message | |
| 11) | Concept Board Presentation | |
| 12) | Visual presentation | |
| 13) | Body language | |
| 14) | Visual identity design | |
| 15) | General Review | |
| 16) | Final Exam |
| Course Notes / Textbooks: | |
| References: | Ways of Seeing, John Berger |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Upon graduation, students will acquire key skills and attributes to conduct research to use research tools, to solve problems, to communicate effectively and to transfer skills to the workplace. | |
| 2) | Upon graduation, students will have developed the ability to discuss key issues in fluent English. | |
| 3) | Upon graduation, students will have developed the ability to compose written documents in English with a mature prose style. | |
| 4) | Upon graduation, students will have gained broad knowledge of the American and English literary canons. | |
| 5) | Upon graduation, students will have developed the ability to analyze, synthesize and criticize sophisticated works of American and English literature. | |
| 6) | Upon graduation, students will have achieved in depth the understanding of contemporary American culture. | |
| 7) | Upon graduation, students will have developed the ability to draw links among diverse literary texts and documents and establish critical connections and adopt an interdisciplinary attitude. | 2 |
| 8) | Upon graduation, students will be able to develop new projects individually or in teams. | |
| 9) | Upon graduation, students will be able to apply their knowledge into their lives for interdisciplinary problem-solving and solutions. | 3 |