INTERNATIONAL FINANCE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0619	Using Media for Communication	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	none
Course Objectives:	This course presents a wide-scale, interdisciplinary analysis and guide to both analog and digital media. Practicing the media platforms, this course explores and analyzes practices of journalism, broadcasting in general and also it provides an effective knowledge to create personal blog and digital space. The students will learn to use networking tools effectively and strategically from analog to digital for both personal communication to public communication.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;
-will be acquainted with using media platforms
-will be ready to create their own digital media and space
-will enhance their own practical knowledge about effectivity of their own media
-will gain the necessary experience to create the blogs and the other necessary accounts for digital networking
-will be able to guide and/or lead social media accounts
-will use their abilities effectively during their professional experience

Course Content

This course covers the function and principles of media practices through analog in general specificy digital media. It provides students to create their own media in a strategic and effective way.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Presentation of the Aim of the course
2)	Delivering the message, the news and the information: How do we reach each other?
3)	How to provide personal and public information and news through media
4)	Me and my community: Networking through Analog and Digital Media
5)	Analog for all, digital for each.
6)	Internet and the Digital Communication
7)	Having your own blog, Twitter account, and publishing your own news.
8)	Project 1
9)	Citing, mentioning, tagging and let others know.
10)	Strategic timing and publishing
11)	Sending the message, catching the zeitgeist through your own media
12)	Practicing communication skills: Effectivity of your own media
13)	Presentation: Who are you, what is your media?
14)	Last words: From personal communication to public communication
15)	General review
16)	Final Project

Sources

Course Notes / Textbooks:	Ders notları Kitap: Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Harris Lipschultz
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To correctly identify the problems and to be able to ask the correct questions	2
2)	To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance	1
3)	To understand and grasp the full details of theoretical arguments and counter arguments	1
4)	To be fully prepared for a graduate study in finance and to have lifelong learning awareness	1
5)	To be able to apply theoretical principles of finance to the realities of practical business life	1
6)	To develop solutions for managerial problems by understanding the requirements of international financial markets	1
7)	To think innovatively and creatively in complex situations	3
8)	To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life	2
9)	To have the competencies of the digital age and to use the necessary financial applications	1
10)	To be able to use at least one foreign language both for communication and academic purposes	2
11)	To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life	3
12)	To develop an objective criticism in business and academic life and having a perspective to self-criticize	3