MECHATRONICS (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4526 | Global Public Relations | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s structure and practices in general, and the specific nature of public relations industries and practices in different cultures. |
The students who have succeeded in this course; 1) Describe the basic terms of global PR 2) Explain global PR consepts 3) Define the basic terms of International PR 4) Recognize the different cultures and recognize the importance of PR education 5) Manage pr activities 6) Define Global PR process 7) Decsribe global pr and international pr process |
Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details. |
Week | Subject | Related Preparation |
1) | Introduction to Class- What is Global PR? | |
2) | A Theoritical Framework for Global PR, Research and Practice | |
3) | International PR | |
4) | Multiculturalism and PR Education | |
5) | International CPR, CSR, NGO’s | |
6) | Case Studies: Asia | |
7) | Case Studies: Australia | |
8) | Case Studies: Africa | |
9) | Case Studies: Europe | |
10) | Case Studies: Europe | |
11) | Case Studies: America | |
12) | Case Studies: America | |
13) | Student projects | |
14) | Wrap-up |
Course Notes / Textbooks: | |
References: | The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes |
Semester Requirements | Number of Activities | Level of Contribution |
Total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Presentations / Seminar | 12 | 24 |
Midterms | 6 | 12 |
Final | 15 | 30 |
Total Workload | 111 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To improve fundamental computer knowledge, to encourage students using office and package programs. | |
2) | Ability to have and use of fundamental mathematics knowledge and skills the usage of relevant materials. | |
3) | Ability to recognize general structures of machine equipments and the features of shaping | |
4) | Ability to grasp manufacturing processes and cutting tool materials, materials, statics, mechanics and fluid science fundemantal knowledge. | |
5) | Ability to draw assembly and auxilary devices as well as to draw whole or details of a system. | |
6) | Ability to have a knowledge of fundemantal manufacturing process such as turning, milling, punching,grinding and welding techniques and to have a self esteem in order to work behind the bench. | |
7) | Ability to do computer aided design and write program on digital benches. | |
8) | Ability to prepare project report, follow up project process and implement projects. | |
9) | ability to learn the areas of usage of electronic circuit components. Ability to grasp and write programs for micro controllers and for their components. Ability to design relevant circuits. | |
10) | Ability to understand the electric motors principles and AC-DC analysis | |
11) | Ability to gain a dominaion on visual programming | |
12) | Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers. |