| TEXTILE AND FASHION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4526 | Global Public Relations | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. SELCAN YEŞİLYURT |
| Course Lecturer(s): |
Assist. Prof. SELCAN YEŞİLYURT |
| Recommended Optional Program Components: | None |
| Course Objectives: | The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s structure and practices in general, and the specific nature of public relations industries and practices in different cultures. |
|
The students who have succeeded in this course; 1) Describe the basic terms of global PR 2) Explain global PR consepts 3) Define the basic terms of International PR 4) Recognize the different cultures and recognize the importance of PR education 5) Manage pr activities 6) Define Global PR process 7) Decsribe global pr and international pr process |
| Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Class- What is Global PR? | |
| 2) | A Theoritical Framework for Global PR, Research and Practice | |
| 3) | International PR | |
| 4) | Multiculturalism and PR Education | |
| 5) | International CPR, CSR, NGO’s | |
| 6) | Case Studies: Asia | |
| 7) | Case Studies: Australia | |
| 8) | Case Studies: Africa | |
| 9) | Case Studies: Europe | |
| 10) | Case Studies: Europe | |
| 11) | Case Studies: America | |
| 12) | Case Studies: America | |
| 13) | Student projects | |
| 14) | Wrap-up |
| Course Notes / Textbooks: | |
| References: | The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 45 |
| Presentations / Seminar | 12 | 24 |
| Midterms | 6 | 12 |
| Final | 15 | 30 |
| Total Workload | 111 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework. | |
| 2) | Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results. | |
| 3) | Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose. | |
| 4) | Recognizes textile raw materials and equipments. | |
| 5) | Uses computer programs effectively in the garment and fabric surface design process. | |
| 6) | Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment. | |
| 7) | Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes. | |
| 8) | Works in a programmed and disciplined manner in professional practices. | |
| 9) | Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence. | |
| 10) | Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations. | |
| 11) | Establishes effective visual, written and verbal communication in the field of textile and fashion design. | |
| 12) | Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues. | |
| 13) | Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values. |