ECONOMICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4526 | Global Public Relations | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s structure and practices in general, and the specific nature of public relations industries and practices in different cultures. |
The students who have succeeded in this course; 1) Describe the basic terms of global PR 2) Explain global PR consepts 3) Define the basic terms of International PR 4) Recognize the different cultures and recognize the importance of PR education 5) Manage pr activities 6) Define Global PR process 7) Decsribe global pr and international pr process |
Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details. |
Week | Subject | Related Preparation |
1) | Introduction to Class- What is Global PR? | |
2) | A Theoritical Framework for Global PR, Research and Practice | |
3) | International PR | |
4) | Multiculturalism and PR Education | |
5) | International CPR, CSR, NGO’s | |
6) | Case Studies: Asia | |
7) | Case Studies: Australia | |
8) | Case Studies: Africa | |
9) | Case Studies: Europe | |
10) | Case Studies: Europe | |
11) | Case Studies: America | |
12) | Case Studies: America | |
13) | Student projects | |
14) | Wrap-up |
Course Notes / Textbooks: | |
References: | The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes |
Semester Requirements | Number of Activities | Level of Contribution |
Total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Presentations / Seminar | 12 | 24 |
Midterms | 6 | 12 |
Final | 15 | 30 |
Total Workload | 111 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | 2 |
2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | 2 |
3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | 2 |
4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | 2 |
5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | 1 |
6) | Comprehends new ways of doing business using digital technologies. and new market structures. | 2 |
7) | Takes critical approach to economic and social problems and develops analytical solutions. | 1 |
8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | 2 |
9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | 2 |
10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | 1 |
11) | Generates original and innovative ideas in the works she/he contributes as part of a team. | 2 |