| EUROPEAN UNION RELATIONS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4526 | Global Public Relations | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Recommended Optional Program Components: | None |
| Course Objectives: | The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s structure and practices in general, and the specific nature of public relations industries and practices in different cultures. |
|
The students who have succeeded in this course; 1) Describe the basic terms of global PR 2) Explain global PR consepts 3) Define the basic terms of International PR 4) Recognize the different cultures and recognize the importance of PR education 5) Manage pr activities 6) Define Global PR process 7) Decsribe global pr and international pr process |
| Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Class- What is Global PR? | |
| 2) | A Theoritical Framework for Global PR, Research and Practice | |
| 3) | International PR | |
| 4) | Multiculturalism and PR Education | |
| 5) | International CPR, CSR, NGO’s | |
| 6) | Case Studies: Asia | |
| 7) | Case Studies: Australia | |
| 8) | Case Studies: Africa | |
| 9) | Case Studies: Europe | |
| 10) | Case Studies: Europe | |
| 11) | Case Studies: America | |
| 12) | Case Studies: America | |
| 13) | Student projects | |
| 14) | Wrap-up |
| Course Notes / Textbooks: | |
| References: | The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 45 |
| Presentations / Seminar | 12 | 24 |
| Midterms | 6 | 12 |
| Final | 15 | 30 |
| Total Workload | 111 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to examine, interpret data and assess ideas with the scientific methods in the area of EU studies. | 2 |
| 2) | To be able to inform authorities and institutions in the area of EU studies, to be able to transfer ideas and proposals supported by quantitative and qualitative data about the problems. | 2 |
| 3) | To be introduced to and to get involved in other disciplines that EU studies are strongly related with (political science, international relations, law, economics, sociology, etc.) and to be able to conduct multi-disciplinary research and analysis on European politics. | 3 |
| 4) | To be able to evaluate current news on European Union and Turkey-EU relations and identify, analyze current issues relating to the EU’s politics and policies. | 2 |
| 5) | To be able to use English in written and oral communication in general and in the field of EU studies in particular. | 1 |
| 6) | To have ethical, social and scientific values throughout the processes of collecting, interpreting, disseminating and implementing data related to EU studies. | 1 |
| 7) | To be able to assess the historical development, functioning of the institutions and decision-making system and common policies of the European Union throughout its economic and political integration in a supranational framework. | 2 |
| 8) | To be able to evaluate the current legal, financial and institutional changes that the EU is going through. | 2 |
| 9) | To explain the dynamics of enlargement processes of the EU by identifying the main actors and institutions involved and compare previous enlargement processes and accession process of Turkey. | 2 |
| 10) | To be able to analyze the influence of the EU on political, social and economic system of Turkey. | 2 |
| 11) | To acquire insight in EU project culture and to build up project preparation skills in line with EU format and develop the ability to work in groups and cooperate with peers. | 2 |
| 12) | To be able to recognize theories and concepts used by the discipline of international relations and relate them to the historical development of the EU as a unique post-War political project. | 3 |