PSYCHOLOGY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4526 | Global Public Relations | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s structure and practices in general, and the specific nature of public relations industries and practices in different cultures. |
The students who have succeeded in this course; 1) Describe the basic terms of global PR 2) Explain global PR consepts 3) Define the basic terms of International PR 4) Recognize the different cultures and recognize the importance of PR education 5) Manage pr activities 6) Define Global PR process 7) Decsribe global pr and international pr process |
Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details. |
Week | Subject | Related Preparation |
1) | Introduction to Class- What is Global PR? | |
2) | A Theoritical Framework for Global PR, Research and Practice | |
3) | International PR | |
4) | Multiculturalism and PR Education | |
5) | International CPR, CSR, NGO’s | |
6) | Case Studies: Asia | |
7) | Case Studies: Australia | |
8) | Case Studies: Africa | |
9) | Case Studies: Europe | |
10) | Case Studies: Europe | |
11) | Case Studies: America | |
12) | Case Studies: America | |
13) | Student projects | |
14) | Wrap-up |
Course Notes / Textbooks: | |
References: | The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes |
Semester Requirements | Number of Activities | Level of Contribution |
Total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Presentations / Seminar | 12 | 24 |
Midterms | 6 | 12 |
Final | 15 | 30 |
Total Workload | 111 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Develop close interest in human mind and behavior, and attain critical thinking skills (in particular the ability to evaluate psychological theories using empirical evidence), as well as appreciating psychology as an evidence based science. | |
2) | Gain a biopsychosocial understanding of human behavior, namely, the biological, psychological, social determinants of behavior. | |
3) | Acquire theoretical and applied knowledge and learn about basic psychological concepts and perspectives | |
4) | Familiarize with methodology and data evaluation techniques by being aware of scientific research methods (i.e. correlational, experimental, longitudinal, case study). | |
5) | Employ ethical sensitivity while doing assessment, research or working with groups. | |
6) | Familiarize with the essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological). | |
7) | Get the opportunity and skills to evaluate qualitative and quantitative data, write reports, and present them. | |
8) | Attain preliminary knowledge for psychological measurement and evaluation. | |
9) | To have a basic knowledge of other disciplines (e.g. sociology, history, political science, communication studies, philosophy, anthropology, literature, law, art, etc) that can contribute to psychology and to be able to make use of this knowledge in understanding and interpreting of psychological process. | 3 |