ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD1112	Art, Culture and Society	Spring	3	0	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Course Lecturer(s):	Dr. Öğr. Üyesi TOLGA HEPDİNÇLER Dr. Öğr. Üyesi DENİZ GÜRGEN Prof. Dr. NİLAY ULUSOY Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL
Recommended Optional Program Components:	None
Course Objectives:	This class aims to introduce students to visual culture as an interdisciplinary field of study that deals with arts, media, culture, and society. After introducing art history and its concepts and analytic methods, we will have a historical overview of visuality through painting, photography, and cinema. Finally, we will conclude this class by looking at how virtuality started to frame our everyday life through the contemporary instances of visual forms including virtual reality and the Internet.

Learning Outcomes

The students who have succeeded in this course;
I. are introduced to art history
II. are introduced to the basic concepts of art
III. Gain the ability to analyze works of art formally
IV. Gain the ability to analyze the content and context of the works of art
V. are introduced to visual culture
VI. gain a basic notion of the social history of art
VII. can compare different conceptions of time in different cultures (Western and non-Western)
VIII. can survey the basic art historical periods and movements
IX. gain knowledge about art museums

Course Content

Art, Culture and Society class introduces basic skills of understanding and analyzing works of art. To this end, this class aims to give analytical skills to understand images, historical and social skills to understand their context and the artistic practices.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the Class, What Is Art and What Is Art History?
2)	Judging by Appearances
3)	Looking Beyond Picture Frame
4)	Art Today: Contemporary Ways of Looking
5)	Art in Museums and Galleries: Spectacle and Display
6)	Categorizing the History of Art
7)	Midterm
8)	Introduction: What is Visual Culture?
9)	Museum visit
10)	Picture Definition: Line, Color, Vision
11)	The Age of Photography
12)	Virtuality: From Virtual Antiquity to the Pixel Zone
13)	Transculture: From Kongo to Congo
14)	First Contact: From Independence Day to 1492 and Millennium
15)	Conclusion and Review for the Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Pooke, Grant and Graham Whitham. Teach Yourself: Art History. London: Hodder Education, 2004. 2nd ed. Mirzoeff, Nicholas. An Introduction to Visual Culture. London and New York: Routledge, 2009. 2nd ed.
References:	Mirzoeff, Nicholas (Ed.). Visual Culture Reader. London and New York: Routledge, 2012. 3rd ed.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 10
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	70
Presentations / Seminar	1	3
Midterms	1	3
Final	1	3
Total Workload		121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	3
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	3
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	3
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	4
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	3
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	4
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	4