| COMMUNICATION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD1112 | Art, Culture and Society | Spring | 3 | 0 | 3 | 5 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. NİLAY ULUSOY |
| Course Lecturer(s): |
Dr. Öğr. Üyesi TOLGA HEPDİNÇLER Dr. Öğr. Üyesi DENİZ GÜRGEN Prof. Dr. NİLAY ULUSOY Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL |
| Recommended Optional Program Components: | None |
| Course Objectives: | This class aims to introduce students to visual culture as an interdisciplinary field of study that deals with arts, media, culture, and society. After introducing art history and its concepts and analytic methods, we will have a historical overview of visuality through painting, photography, and cinema. Finally, we will conclude this class by looking at how virtuality started to frame our everyday life through the contemporary instances of visual forms including virtual reality and the Internet. |
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The students who have succeeded in this course; I. are introduced to art history II. are introduced to the basic concepts of art III. Gain the ability to analyze works of art formally IV. Gain the ability to analyze the content and context of the works of art V. are introduced to visual culture VI. gain a basic notion of the social history of art VII. can compare different conceptions of time in different cultures (Western and non-Western) VIII. can survey the basic art historical periods and movements IX. gain knowledge about art museums |
| Art, Culture and Society class introduces basic skills of understanding and analyzing works of art. To this end, this class aims to give analytical skills to understand images, historical and social skills to understand their context and the artistic practices. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the Class, What Is Art and What Is Art History? | |
| 2) | Judging by Appearances | |
| 3) | Looking Beyond Picture Frame | |
| 4) | Art Today: Contemporary Ways of Looking | |
| 5) | Art in Museums and Galleries: Spectacle and Display | |
| 6) | Categorizing the History of Art | |
| 7) | Midterm | |
| 8) | Introduction: What is Visual Culture? | |
| 9) | Museum visit | |
| 10) | Picture Definition: Line, Color, Vision | |
| 11) | The Age of Photography | |
| 12) | Virtuality: From Virtual Antiquity to the Pixel Zone | |
| 13) | Transculture: From Kongo to Congo | |
| 14) | First Contact: From Independence Day to 1492 and Millennium | |
| 15) | Conclusion and Review for the Final Exam | |
| 16) | Final Exam |
| Course Notes / Textbooks: | Pooke, Grant and Graham Whitham. Teach Yourself: Art History. London: Hodder Education, 2004. 2nd ed. Mirzoeff, Nicholas. An Introduction to Visual Culture. London and New York: Routledge, 2009. 2nd ed. |
| References: | Mirzoeff, Nicholas (Ed.). Visual Culture Reader. London and New York: Routledge, 2012. 3rd ed. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Presentation | 1 | % 10 |
| Midterms | 1 | % 40 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 70 |
| Presentations / Seminar | 1 | 3 |
| Midterms | 1 | 3 |
| Final | 1 | 3 |
| Total Workload | 121 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Create design oriented application for the visual communication design field. | |
| 2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | 2 |
| 3) | Qualify in design directing through analysis and design processes. | |
| 4) | Display creative thinking, approach and production process skills. | 2 |
| 5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
| 6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
| 7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
| 8) | Evaluate recent design trends and the evolving aesthetic perspectives. | 5 |
| 9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
| 10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | 5 |
| 11) | Perform necessary time management in order to complete a visual communication design project. | |
| 12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
| 13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | 2 |
| 14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 5 |