PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD3114 | User Experience Applications | Fall | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Course Lecturer(s): |
Instructor SERKAN ŞİMŞEK Assoc. Prof. BARBAROS BOSTAN Dr. Öğr. Üyesi YAHYA BURAK TAMER |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of the course is to introduce the concepts of interactive arts and interaction design. Comprehension of the use of new media elements in interactive artworks, analysis of concepts as well as technical aspects in interactive designs construct the core. The principles of interactive design will be evaluated through applications and design projects. |
The students who have succeeded in this course; 1) Recognize the basic principles of Interactive Arts 2) Identify arts & design scopes of new media such as computational design, data visualization and code arts 3) Develop applications of interactive arts that focuses on design 4) Develop conceptual design for interactive media 5) Study necessary software skills in order to realize design ideas into final products 6) Research the theory and history of interactive arts 7) Identify recent developments and movements in the field of interactive arts 8) Examine the process of the production of interactive arts 9) Criticize interactive artworks academically 10 Manage time that is needed to run interactive design projects |
The course is structured in three parts. First part focuses on interactive artworks considering comprehension of their concepts and aspects of technical flow. Analysis of interaction design and insight into the history of code art & computational art will be achieved. Second part will concentrate on the application of interaction design via the coding language ‘processing’. The students will be introduced to the concept of programming interactivity. They will be able to improve their skills via in-class applications as well as weekly assignments that will prepare them for the final project. The third part comprises the progress & evaluation of the final projects. Each student will select a topic and concept on which they will be designing their interactive work on. |
Week | Subject | Related Preparation |
1) | Topics of Interactive Arts & Design | |
2) | Theory of Interactive Arts & Design | |
3) | Sensors for Interaction, Physical Input Data Handling Project #1: Interactive Design based on a conceptual problem | |
4) | Evaluation of Project #1 Introduction to Code Grammar | |
5) | Code Grammar Assignment #1 | |
6) | Animation If Clause Assignment #2 | |
7) | IInteraction For Loops – Pattern Design Assignment #3 Project #2: Evaluation of Interactive Design Artwork | |
8) | Image & Text Attributes Assignment #4 | |
9) | External Libraries Video & Camera Assignment #5 | |
10) | Matrices Review: Basic code grammar covered so far | |
11) | Reverse Engineering: Analyzing & Repurposing Final Project | |
12) | Final Project Evaluation #1: One to one sessions | |
13) | Final Project Evaluation #2: One to one sessions | |
14) | Final Project Evaluation #3: One to one sessions |
Course Notes / Textbooks: | Terzidis, Kostas. 2009. Algorithms for Visual Design – Using The Processing Language. Indiana: Wiley Publishing. Fry, Ben. 2008. Visualizing Data. Sabastopol: O'Reilly Media. Noble, Joshua. 2009. Programming Interactivity. Sabastopol: O'Reilly Media. Fry, Ben and Casey Reas. 2007. Processing: A Programming Handbook for Visual Designers and Artists. Cambridge: MIT Press. Greenberg, Ira. 2007. Processing: Creative Coding and Computational Art. Berkeley: Apress. Shiffman, Daniel. 2008. Learning Processing: A Beginner's Guide to Programming Images, Animation and Interaction. Burlington: Elsevier Inc. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 5 | % 20 |
Project | 2 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 56 |
Application | 5 | 20 |
Study Hours Out of Class | 13 | 26 |
Project | 1 | 0 |
Homework Assignments | 5 | 20 |
Midterms | 1 | 4 |
Final | 1 | 4 |
Total Workload | 130 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |