MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IST2020 | Entrepreneurship and Small Business Management II | Spring Fall |
2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor AYBİKE ELİF BOLCAN |
Course Lecturer(s): |
Instructor ELİF FINDIK Instructor AYBİKE ELİF BOLCAN |
Recommended Optional Program Components: | This course does not have any recommended optional components. |
Course Objectives: | The aim of this course is to show students the issues to be considered in business development, preparation, writing and presentation of business plans with workshops. |
The students who have succeeded in this course; 1. Gain motivation towards entrepreneurship. 2. Recognize and compare the different aspects and problems of the management of large enterprises and SME management . 3. Have knowledge about the process of institutionalization of the newly established enterprises. 4. Define new concepts and practices related to entrepreneurship. 5. Have information about investment incentives. |
In this course, problems of SMEs related to management, production, finance and public administration and their solutions; concept and importance of business plan, writing a winning business plan and common mistakes made in this regard are taught with workshops. |
Week | Subject | Related Preparation |
1) | SMEs' Management Problems and Solutions | None |
2) | SMEs' Production Problems and Solutions | None |
3) | SMEs' Marketing Problems and Solutions | None |
4) | SMEs' Financing Problems and Solutions | None |
5) | SMEs' Public Administration Problems and Solutions | None |
6) | The Concept of Business Plan and Its Importance | None |
7) | Workshops Towards Enhancing Business Plan | None |
8) | Workshop Towards Enhancing Business Plan | None |
9) | The Concept of Winning Business Plan and Its Importance | None |
10) | Writing A Winning Business Plan | None |
11) | Issues To Be Considered In Presentation of Business Plan | None |
12) | Common Mistakes Made In Presentation of Business Plan | None |
13) | Concept of Social Entrepreneurship | None |
14) | Women Entrepreneurship | None |
Course Notes / Textbooks: | B. Zafer Erdoğan, Girişimcilik ve Kobiler: Kavramlar, Sorunlar ve Çözüm Önerileri, Bursa, Ekin Kitabevi, 2012. Mehmet Marangoz, Girişimcilik, 2.B., Beta Yayınları, İstanbul, 2012. |
References: | Bu derste başka kaynak kullanılmamaktadır. |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 25 | |
PERCENTAGE OF FINAL WORK | % 75 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 3 | 42 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 74 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |