Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
IST2020 Entrepreneurship and Small Business Management II Spring 2 0 2 3
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor AYBİKE ELİF BOLCAN
Course Lecturer(s): Instructor ELİF FINDIK
Recommended Optional Program Components: This course does not have any recommended optional components.
Course Objectives: The aim of this course is to show students the issues to be considered in business development, preparation, writing and presentation of business plans with workshops.

Learning Outcomes

The students who have succeeded in this course;
1. Gain motivation towards entrepreneurship.
2. Recognize and compare the different aspects and problems of the management of large enterprises and SME management .
3. Have knowledge about the process of institutionalization of the newly established enterprises.
4. Define new concepts and practices related to entrepreneurship.
5. Have information about investment incentives.

Course Content

In this course, problems of SMEs related to management, production, finance and public administration and their solutions; concept and importance of business plan, writing a winning business plan and common mistakes made in this regard are taught with workshops.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) SMEs' Management Problems and Solutions None
2) SMEs' Production Problems and Solutions None
3) SMEs' Marketing Problems and Solutions None
4) SMEs' Financing Problems and Solutions None
5) SMEs' Public Administration Problems and Solutions None
6) The Concept of Business Plan and Its Importance None
7) Workshops Towards Enhancing Business Plan None
8) Workshop Towards Enhancing Business Plan None
9) The Concept of Winning Business Plan and Its Importance None
10) Writing A Winning Business Plan None
11) Issues To Be Considered In Presentation of Business Plan None
12) Common Mistakes Made In Presentation of Business Plan None
13) Concept of Social Entrepreneurship None
14) Women Entrepreneurship None


Course Notes / Textbooks: B. Zafer Erdoğan, Girişimcilik ve Kobiler: Kavramlar, Sorunlar ve Çözüm Önerileri, Bursa, Ekin Kitabevi, 2012.
Mehmet Marangoz, Girişimcilik, 2.B., Beta Yayınları, İstanbul, 2012.
References: Bu derste başka kaynak kullanılmamaktadır.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Project 1 % 25
Midterms 1 % 25
Final 1 % 50
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 2 28
Study Hours Out of Class 14 3 42
Midterms 1 2 2
Final 1 2 2
Total Workload 74

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.