Language of instruction: |
Turkish |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Instructor AYBİKE ELİF BOLCAN |
Course Lecturer(s): |
Instructor ELİF FINDIK
Instructor AYBİKE ELİF BOLCAN
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Recommended Optional Program Components: |
This course does not have any recommended optional components. |
Course Objectives: |
The aim of this course is to show students the issues to be considered in business development, preparation, writing and presentation of business plans with workshops. |
Week |
Subject |
Related Preparation |
1) |
SMEs' Management Problems and Solutions |
None |
2) |
SMEs' Production Problems and Solutions |
None |
3) |
SMEs' Marketing Problems and Solutions |
None |
4) |
SMEs' Financing Problems and Solutions |
None |
5) |
SMEs' Public Administration Problems and Solutions |
None |
6) |
The Concept of Business Plan and Its Importance |
None |
7) |
Workshops Towards Enhancing Business Plan |
None |
8) |
Workshop Towards Enhancing Business Plan |
None |
9) |
The Concept of Winning Business Plan and Its Importance |
None |
10) |
Writing A Winning Business Plan |
None |
11) |
Issues To Be Considered In Presentation of Business Plan |
None |
12) |
Common Mistakes Made In Presentation of Business Plan |
None |
13) |
Concept of Social Entrepreneurship |
None |
14) |
Women Entrepreneurship |
None |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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