| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL3517 | Editorial Analysis I | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF ENGİN |
| Course Lecturer(s): |
Prof. Dr. ELİF ENGİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course is designed to introduce the basics of news gathering and news analyzing, as well as to examine and critique the role of journalist in our society. |
|
The students who have succeeded in this course; 1) Students will be able to have the knowledge about Journalism in Turkey and all around the world. 2) Students will be recognize what news is and the importance of journalism. 3) Students will be able to know how a journalist work in Turkey and the meaning of “gatekeeping” 4) Students will be able to understand the language of the News. 5) Students will be able to read the news as a Professional. 6) Students will be recognize the importance of Ethics in Journalism. 7) Students will be analyze the agenda of Turkey. 8) Students will be able to define alternative models of Journalism Practice 9) Students will have the comprehensive knowledge about models of Journalism. 10) Students will be able to evaluate Journalism in Turkey. |
| Students will explore the history, politics, and ethics of journalism as it has developed in its print, broadcast, and online forms. The students will learn how to gather, analyze, and report the news. They will learn strategies for organizing, reporting and analyzing information. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Journalism | |
| 2) | What is News?, Making News: Truth, Newsworthiness | |
| 3) | How does a journalist work in Turkey? Gatekeeping Process, Deciding What’s News | |
| 4) | Language of the News | Reading mainstream newspapers during a week |
| 5) | Reading the News as a professional | |
| 6) | Main Models of Journalistic Practice I | |
| 7) | Main Models of Journalistic Practice II | |
| 8) | Media & Ethics | |
| 9) | Ethical Problems in Journalism | |
| 10) | Discussions about the agenda of Turkey | |
| 11) | Discussions about the agenda of Turkey | |
| 12) | Discussions about the agenda of the world | |
| 13) | Discussions about the agenda of the world | |
| 14) | Review for Final Project and give the assigment for final project |
| Course Notes / Textbooks: | |
| References: | Reading Material Will Be Given On Weekly Basis |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 5 | 65 |
| Homework Assignments | 1 | 4 | 4 |
| Midterms | 1 | 5 | 5 |
| Final | 1 | 6 | 6 |
| Total Workload | 119 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |