| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD4147 | Computational Design | Spring | 2 | 2 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. ECE ARIHAN |
| Course Lecturer(s): |
Instructor SERKAN ŞİMŞEK |
| Recommended Optional Program Components: | None |
| Course Objectives: | On this course, the students recognize the basics of Computational Design and design scopes of interactive media such as procedural design, algorithmic design, data visualization and code art. They develop applications of conceptual works for interactive media and study software skills to realize this projects. In addition, researches for interactive media fields is identified by the students. |
|
The students who have succeeded in this course; 1) Solve design problems with algorithmic and computational thoughts 2) Identify the theory and practice on computer arts 3) Implement the theory and practice on computer programming 4) Develop interactive design solutions 5) Design entertaining game projects. |
| 1. Computational Design 2. Algorithmic Design 3. CodeArt 4. Interactive Media Design 5. Experience Design 6. Procedural Sound Design 7. Aesthetics & Computation 8. Computer Art History 9. Code Basics Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation, Technology-Enhanced Learning |
| Week | Subject | Related Preparation |
| 1) | Introduction to the Course. Everybody will introduce her/himself. The course will be introduced. | |
| 2) | Introduction to the Computational Design. Scopes of Computational Design. | |
| 3) | Computer Art History. Examples of Art & Design Works Announcement: HW1 | |
| 4) | Code Artists. Examples of Art & Design Works. Announcement: HW2. | |
| 5) | Programming Environment & Code Basics. Introduction to the Processing Environment. Announcement: HW3. | |
| 6) | Using “Class” Structures for Design. Programming Skills for Design. Announcement: HW4. | |
| 7) | Using “Array” Structures for Design. Programming Skills for Design. Announcement: HW5. | |
| 8) | Using “Transform” Structures for Design. Programming Skills for Design. Announcement: HW6. | |
| 9) | Using “3D” Structures for Design. Programming Skills for Design. Announcement: HW7. | |
| 10) | Using “External Libraries” Structures for Design. Programming Skills for Design. Announcement: HW8. | |
| 11) | Final: Criticise Project Proposal. Developing A Design Project. | |
| 12) | Final: Project Evaluation. Developing A Design Project. | |
| 13) | Final: Project Evaluation. Developing A Design Project. | |
| 14) | Final: Project Evaluation. Developing A Design Project. |
| Course Notes / Textbooks: | |
| References: | 1 Algorithms for Visual Design - Kostas Terzidiz 2 Programming Interactivity - Joshua Noble 3 Making Things Talk - Tom Igoe 4 Learning Processing - Daniel Shiffman 5 Processing Creative Coding and Computational Art - Ira Greenberg 6 A Programming Handbook for Visual Designers and Artists - Casey Reas, Ben Fry |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 4 | % 40 |
| Project | 1 | % 20 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 56 |
| Study Hours Out of Class | 14 | 49 |
| Final | 2 | 20 |
| Total Workload | 125 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |