PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
TLT2007 | Immunology Laboratory | Spring | 2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor ZEYNEP GÜL |
Course Lecturer(s): |
Instructor ZEYNEP GÜL |
Recommended Optional Program Components: | Laboratory |
Course Objectives: | The working principle of the human immune system and applied in medical laboratories the introduction of serological tests To teach the principles and practices. |
The students who have succeeded in this course; At the end of this course the student; 1 monoclonal antibody technology and applications in the lab knows. 2 Kemilüminesan used in areas where you know and work with biyoanalizör. 3 types of FA and knows the basic principles of the method, the laboratory will use the system. 4 types of IUD and knows the basic principles of the method, the laboratory will use the system. 5 ELISA method kind of know the basic principles and laboratory systems uses. 6 Immunological methods are able to learn basic information about the devices and the basic manual uses. |
ELISA method, RIA, IFA method, monoclonal antibody technology, cellular immunity |
Week | Subject | Related Preparation |
1) | The basic principles of immune | None |
2) | Humoral immunity | None |
3) | Humoral immunity | None |
4) | Agglutination based methods | None |
5) | Methods based on precipitation | None |
6) | ELISA method | None |
7) | RIA Method | None |
8) | IFA Method | None |
9) | Monoclonal antibody technology | None |
10) | Monoclonal antibody technology | None |
11) | chemiluminescence immunoassay method in | None |
12) | Flow cytometry | None |
13) | Education ELISA I (preparation kit) ELISA applications I | None |
14) | Education ELISA II (Washer use) ELISA applications II | None |
Course Notes / Textbooks: | Ders notları haftalık verilecektir. Course contens will be delived weekly. |
References: | İnternet Internet |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 1 | % 10 |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 20 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 10 | 3 | 30 |
Homework Assignments | 1 | 14 | 14 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 75 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |