Week |
Subject |
Related Preparation |
1) |
Historical development of Behavioral Sciences and Used Some Fields of It. |
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2) |
Method in Behavioral Sciences |
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3) |
Statue and Role Behaviors |
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4) |
The importance of Social Corporations in Human Behaviors |
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5) |
Personality and Behavior |
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6) |
Defense mechanisms and Abnormal Behaviors (Neurotic Behaviors) |
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7) |
Defense mechanisms and Abnormal Behaviors (Psycosis and psycosomatic disorders) |
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8) |
Theories of Personality and Its Types |
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9) |
Behavioral Ways in Properties of Subconscious Personality and Evaluation of Personality |
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10) |
Motivation of Human Behaviors |
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11) |
Motivation and Aims, Motivation and Productivity |
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12) |
Motivation and Work Satisfaction |
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13) |
Motivation and Work Success |
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14) |
General Review |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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