Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
The ability to have theoretical and practical knowledge related to the field at a basic level |
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2) |
The use of theoretical knowledge related to the field in practice |
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3) |
Behave according to basic professional legislation related to the field |
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4) |
Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication |
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5) |
Express the social, scientific, cultural and ethical values of professional |
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6) |
Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness |
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7) |
Effective use the terminology of the field |
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8) |
The ability ro use of radiation generating devices and the ability to make the basic physics calculations to use the generated radiation safely.
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9) |
Keeps the record of all activities and results related to the the field with modern methods |
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10) |
To have knowledge of basic oncology |
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