Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
The use of theoretical knowledge in practice |
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2) |
Effective use the terminology of the field
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3) |
Behave according to basic professional legislation related the field |
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4) |
Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication.
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5) |
Behave according to social, scientific, cultural and professional ethics values. |
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6) |
Behave according to quality management and processes and participate in these processes. |
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7) |
Communicate in foreign language at a basic level |
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8) |
Carry out techniques according to developing technology and use new tools and devices. |
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9) |
Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness. |
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10) |
To provide evaluation and preparation of the patient prior to anesthesia |
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11) |
To make the necessary preparations prior to anesthesia in the operating room |
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12) |
The ability to intervene when necessary to make patient monitoring during anesthesia |
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13) |
At the end of the period of the awakening of the patient to make the assessment of the patient's airway surgery and the process from the take of the patient's room to provide patient safety. |
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