Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
8) |
midterm
|
|
9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
11) |
Product launch, promotion, promotion mix in healthcare
|
|
12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
|
Program Outcomes |
Level of Contribution |
1) |
Be able to fulfill their professional career in the field of child development and education |
1 |
2) |
Paying attention to children about proper and good usage of Turkish language. |
1 |
3) |
Child development and children's cognitive, affective and psycho-motor development to prepare the appropriate activities. |
1 |
4) |
Recognizing the relationship of society, family and child; communıcatıng effectıvely wıth chıld, havıng knowledge and skılls about chıld health and ıllnesses |
1 |
5) |
Apply and practice drama,play and music activities. |
1 |
6) |
To follow nutrition habbits of children |
1 |
7) |
Plan and practice activities for children with special needs. |
1 |
8) |
To apply science and technology education for children. |
1 |
9) |
Plan and apply free time activities. |
1 |
10) |
Using, preparing and maintaining equipments, materials and documents around work environment. |
1 |
11) |
Have knowledge and skills about parent education |
1 |
12) |
Have knowledge and skills about child health and diseases. |
1 |