| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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| 8) |
midterm
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| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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| 11) |
Product launch, promotion, promotion mix in healthcare
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| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
| 1) |
Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery. |
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| 2) |
In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender. |
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| 3) |
In the provision of health services, prioritizes the protection and development of the health of individuals and society. |
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| 4) |
Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health. |
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| 5) |
By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals. |
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| 6) |
Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes. |
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| 7) |
Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient. |
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| 8) |
Provides health services by considering patient and employee health and safety. |
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| 9) |
In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it. |
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| 10) |
Takes good medical practice into account while carrying out his/her profession. |
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| 11) |
Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession. |
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| 12) |
Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient. |
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| 13) |
Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics. |
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| 14) |
Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health. |
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| 15) |
Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health. |
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| 16) |
Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services. |
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| 17) |
The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this |
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| 18) |
Shows exemplary behavior and leads the healthcare team during service delivery. |
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| 19) |
Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of. |
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| 20) |
Establishes positive communication within the health team it serves and assumes different team roles when necessary. |
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| 21) |
Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly. |
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| 22) |
In the professional practices, works in harmony and effectively with the colleagues and other professional groups. |
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| 23) |
Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations. |
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| 24) |
Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics. |
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| 25) |
In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms. |
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| 26) |
Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society. |
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| 27) |
Reaches and critically evaluates current literature knowledge about his/her profession. |
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| 28) |
Applies the principles of evidence-based medicine in clinical decision making. |
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| 29) |
Uses information technologies to increase the effectiveness of its work on health care, research and education. |
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| 30) |
Effectively manages individual work processes and career development. |
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| 31) |
Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life. |
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| 32) |
Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process |
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