| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
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| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
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| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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| 8) |
midterm
|
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| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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| 11) |
Product launch, promotion, promotion mix in healthcare
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| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
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| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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| |
Program Outcomes |
Level of Contribution |
| 1) |
Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework. |
|
| 2) |
Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results. |
|
| 3) |
Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose. |
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| 4) |
Recognizes textile raw materials and equipments. |
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| 5) |
Uses computer programs effectively in the garment and fabric surface design process. |
|
| 6) |
Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment. |
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| 7) |
Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes. |
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| 8) |
Works in a programmed and disciplined manner in professional practices. |
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| 9) |
Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence. |
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| 10) |
Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations. |
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| 11) |
Establishes effective visual, written and verbal communication in the field of textile and fashion design. |
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| 12) |
Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues. |
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| 13) |
Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values. |
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