Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
8) |
midterm
|
|
9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
11) |
Product launch, promotion, promotion mix in healthcare
|
|
12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
|
Program Outcomes |
Level of Contribution |
1) |
Build up a body of knowledge in mathematics, science and Energy Systems Engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems. |
|
2) |
Ability to identify, formulate, and solve complex Energy Systems Engineering problems; select and apply proper modeling and analysis methods for this purpose.
|
|
3) |
Ability to design complex Energy systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. |
|
4) |
Ability to devise, select, and use modern techniques and tools needed for solving complex problems in Energy Systems Engineering practice; employ information technologies effectively. |
|
5) |
Ability to design and conduct numerical or pysical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Energy Systems Engineering. |
|
6) |
Ability to cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Energy Systems-related problems |
|
7) |
Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. Write and understand reports, prepare design and production reports, deliver effective presentations, give and receive clear and understandable instructions. |
|
8) |
Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself. |
|
9) |
Develop an awareness of professional and ethical responsibility, and behave accordingly. Be informed about the standards used in Energy Systems Engineering applications. |
|
10) |
Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
|
11) |
Acquire knowledge about the effects of practices of Energys Systems Engineering on health, environment, security in universal and social scope, and the contemporary problems of Energys Systems engineering; is aware of the legal consequences of Energys Systems engineering solutions. |
|